Top Ads on Lunettes

Lunettes Background Introduction:

In French, ‘Lunettes’ means ‘a pair of glasses’… My Lunettes World is an online store-front for all kinds of quality sunglasses from around the world.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Lunettes has been advertising and marketing on Facebook for many years. And Lunettes has placed 652 of ads on the Facebook platform in the last month. In the past few years,Lunettes has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Lunettes on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Lunettes. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Lunettes.

BigSpy

1.Lunettes Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Lunettes  Lunettes  Lunettes
Page Categories  Product/Service  Product/Service  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  woocommerce

Lunettes Marketing Objectives Analysis: 

Lunettes has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Lunettes best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Lunettes Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  LNKO  LNKO N/A 
Ad Copy Text  Découvrez les lunettes LNKO anti lumière bleue, de protection ou de correction, à partir de 499 d...  Les enfants passent en moyenne 3h et demi par jour devant les écrans. Protégez les petits yeux ave...  no setting
Link Description  N/A  N/A  
Website Link  lnkobrand.com  lnkobrand.com  lecoachalunettes.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 132  160  0
Like 70  17  0

Lunettes Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Lunettes Top 1 ads got 70 likes. Lunettes uses a sentence with the finishing touch title: “LNKO”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Lunettes shared 132 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Lunettes should continue to optimize the ad content.

3.Lunettes Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2020-06-16-2020-06-19  2020-06-16-2020-06-19  2020-06-17-2020-06-19
Landing Page Link  https://lnkobrand.com/collections/femmes/products/greenville?fbclid=IwAR2c9KR1MNwuUboSMbG0CqH19Ynt42QW1lL33WAiNUvM6eW3OhKwFhj3lJg  https://lnkobrand.com/collections/enfants?fbclid=IwAR2t4mw_Iirm61cP2EIYwYNb3CaPgemgQnKb00dNOmUM5bmjAOPBK_pAJu0   https://lecoachalunettes.com/consultation-gratuite/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Lunettes are successful.

Lunettes Creative Analysis: 

Lunettes placed a Carousel ad in 2020-06-16-2020-06-19, and got 70 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Lunettes Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Morocco  Morocco  France
Language  French  French  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Lunettes has the best conversion in Morocco, and can advertise more in Morocco in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Lunettes Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-19  2020-06-16-2020-06-19  2020-06-17-2020-06-19
During  4 days  4 days 3 days 
Like  70  17  0
Share  9  0  0
Comment  13  2  0

Advertising effectiveness is a direct manifestation of advertising. Lunettes ‘s Top 1 ad received 70 likes, 9 shares, 13 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Lunettes, helping Lunettes to grasp the ad data more clearly.