Top Ads on Lunch Garden

Lunch Garden Background Introduction:

Waar heb jij vandaag zin in? De quoi avez-vous envie aujourd'hui?

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Lunch Garden has been advertising and marketing on Facebook for many years. And Lunch Garden has placed 39 of ads on the Facebook platform in the last month. In the past few years,Lunch Garden has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Lunch Garden on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Lunch Garden. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Lunch Garden.

BigSpy

1.Lunch Garden Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Lunch Garden  Lunch Garden  Lunch Garden
Page Categories  Belgian Restaurant  Belgian Restaurant  Belgian Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Lunch Garden Marketing Objectives Analysis: 

Lunch Garden has been operating in Belgian Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Lunch Garden best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Lunch Garden Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Lunch Garden  Lunch Garden Des nouvelles suggestions vous attendent 
Ad Copy Text  -  Maak kennis met onze Lunch Buddies in de Lunch Garden van Wilrijk, Imelda en Bierges.  Découvrez la suggestion de la semaine ici
Link Description  N/A  N/A  N/A
Website Link  www.lunchgarden.be  www.facebook.com  maps.apple.com
CTA  GET_DIRECTIONS    GET_DIRECTIONS
Text Word Count 111  85  44
Like 19  10  1

Lunch Garden Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Lunch Garden Top 1 ads got 19 likes. Lunch Garden uses a sentence with the finishing touch title: “Lunch Garden”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Lunch Garden shared 111 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_DIRECTIONS.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Lunch Garden should continue to optimize the ad content.

3.Lunch Garden Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Carousel
Ad Time   2020-02-18-2020-02-18  2020-02-14-2020-02-14  2019-08-01-2019-08-19
Landing Page Link  https://www.lunchgarden.be/fr?fbclid=IwAR2duRFHXS-4kyYI7YQv0TDqSkSur_uH12wBQqzWXQVg4r0n_SbobgI4C5Q  https://www.facebook.com/172781209433473/posts/3214221371956093/   http://maps.apple.com/?daddr=Ringlaan+34%2C+8500+Courtrai&saddr=Current%2BLocation&fbclid=IwAR159mSf7wq9ufLnzPu0UA5t26DzUnPgiNjwNU0czJCIZYDQKst7U4GDDO4

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Lunch Garden are successful.

Lunch Garden Creative Analysis: 

Lunch Garden placed a Carousel ad in 2020-02-18-2020-02-18, and got 19 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Lunch Garden Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  German  German  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Lunch Garden has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Lunch Garden Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-18-2020-02-18  2020-02-14-2020-02-14  2019-08-01-2019-08-19
During  1 days  1 days 19 days 
Like  19  10  1
Share  4  0  0
Comment  4  0  0

Advertising effectiveness is a direct manifestation of advertising. Lunch Garden ‘s Top 1 ad received 19 likes, 4 shares, 4 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Lunch Garden, helping Lunch Garden to grasp the ad data more clearly.