Top Ads on Lunch Actually

Lunch Actually Background Introduction:

Asia's premier dating company connecting busy, single professionals as they find lasting and happy relationships. Est. 2004.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Lunch Actually has been advertising and marketing on Facebook for many years. And Lunch Actually has placed 66 of ads on the Facebook platform in the last month. In the past few years,Lunch Actually has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Lunch Actually on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Lunch Actually. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Lunch Actually.

BigSpy

1.Lunch Actually Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Lunch Actually  Lunch Actually  Lunch Actually
Page Categories  Dating Service  Dating Service  Dating Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Lunch Actually Marketing Objectives Analysis: 

Lunch Actually has been operating in Dating Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Lunch Actually best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Lunch Actually Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  Get FREE Virtual Profiling now SG's Most Loved Dating Service 
Ad Copy Text  no setting  You're successful and clearly acing in your field. But what about the biggest investment there is - ...  You're used to identify, analyze and fix bugs in your daily jobs. For us at Lunch Actually, we also ...
Link Description  N/A  #1 Dating Agency for KL's Eligible Singles  Get a FREE Profiling Today
Website Link  www.lunchactually.com  www.lunchactually.com  www.lunchactually.com
CTA  SIGN_UP  SIGN_UP  SIGN_UP
Text Word Count 0  336  333
Like 0  7  11

Lunch Actually Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Lunch Actually Top 1 ads got 0 likes. Lunch Actually uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Lunch Actually shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Lunch Actually should continue to optimize the ad content.

3.Lunch Actually Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-17-2020-06-20  2020-06-08-2020-06-16  2020-06-05-2020-06-14
Landing Page Link  https://www.lunchactually.com/meetnlunch_webinar  https://www.lunchactually.com/my-love-begin/?medium=MY_M_29_55_Finance_Legal&source=LAMY046&campaign=LA_MY_CONV_M_2020&content=AD1_P1   https://www.lunchactually.com/love-begin/?medium=SG_M_28_50_IT&source=LASG026&campaign=LA_SG_CONV_M_2020&content=AD1

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Lunch Actually are successful.

Lunch Actually Creative Analysis: 

Lunch Actually placed a Image ad in 2020-06-17-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Lunch Actually Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Thailand  Malaysia  N/A
Language  N/A  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Lunch Actually has the best conversion in Thailand, and can advertise more in Thailand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Lunch Actually Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-20  2020-06-08-2020-06-16  2020-06-05-2020-06-14
During  4 days  9 days 10 days 
Like  0  7  11
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Lunch Actually ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Lunch Actually, helping Lunch Actually to grasp the ad data more clearly.