Top Ads on Lunar Way

Lunar Way Background Introduction:

Lunar Way tilbyder en gratis konto, et stilrent Visa-kort, og en lækker app til dine penge. Download app'en for at komme i gang.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Lunar Way has been advertising and marketing on Facebook for many years. And Lunar Way has placed 217 of ads on the Facebook platform in the last month. In the past few years,Lunar Way has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Lunar Way on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Lunar Way. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Lunar Way.

BigSpy

1.Lunar Way Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Lunar Way  Lunar Way  Lunar Way
Page Categories  Software  Software  Software
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Lunar Way Marketing Objectives Analysis: 

Lunar Way has been operating in Software for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Lunar Way best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Lunar Way Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Lunar - Banking App  Lunar - Bank app Tjek Lunar og hent appen gratis 
Ad Copy Text  Få kontrol over dine egne penge med en bankonto og et stilet Visa-debitkort.  Få en bank-app hvor du kan styre hele din økonomi med et swipe.  Sæt et mål, og spar op automatisk med bank-appen, Lunar. Tilmeld dig gratis i dag.
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  play.google.com  lunar.app
CTA  DOWNLOAD  DOWNLOAD  LEARN_MORE
Text Word Count 77  65  84
Like 2  1  3

Lunar Way Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Lunar Way Top 1 ads got 2 likes. Lunar Way uses a sentence with the finishing touch title: “Lunar - Banking App”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Lunar Way shared 77 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Lunar Way should continue to optimize the ad content.

3.Lunar Way Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Video
Ad Time   2020-06-03-2020-06-16  2020-05-07-2020-06-16  2020-06-03-2020-06-16
Landing Page Link  http://itunes.apple.com/app/id1068850213  http://play.google.com/store/apps/details?id=com.lunarway.app   https://lunar.app/dk/15-17/?utm_source=facebook-web&utm_medium=paid&utm_campaign=15-17yo

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Lunar Way are successful.

Lunar Way Creative Analysis: 

Lunar Way placed a Carousel ad in 2020-06-03-2020-06-16, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Lunar Way Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Denmark  Denmark,Lithuania  Denmark
Language  Filipino  Filipino  Norwegian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Lunar Way has the best conversion in Denmark, and can advertise more in Denmark in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Lunar Way Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-16  2020-05-07-2020-06-16  2020-06-03-2020-06-16
During  14 days  41 days 14 days 
Like  2  1  3
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Lunar Way ‘s Top 1 ad received 2 likes, 0 shares, 0 comments in just 14 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Lunar Way, helping Lunar Way to grasp the ad data more clearly.