Top Ads on Luna Grill

Luna Grill Background Introduction:

Luna Grill is fast casual restaurant concept with locations in Southern California and Texas, providing healthy options and real food crafted with care and cooked to order.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Luna Grill has been advertising and marketing on Facebook for many years. And Luna Grill has placed 39 of ads on the Facebook platform in the last month. In the past few years,Luna Grill has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Luna Grill on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Luna Grill. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Luna Grill.

BigSpy

1.Luna Grill Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Luna Grill  Luna Grill  Luna Grill
Page Categories  Mediterranean Restaurant  Mediterranean Restaurant  Mediterranean Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Luna Grill Marketing Objectives Analysis: 

Luna Grill has been operating in Mediterranean Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Luna Grill best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Luna Grill Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  NEW Street Gyros lunch special  NEW Family Meal For 4 – available for just $40 Fotos da linha do tempo 
Ad Copy Text  Street size, big flavor. Your choice of 2 classic or spicy street gyros served with a side of frie...  Tired of cooking yet? We’ve got your back! Introducing Luna Grill’s NEW Family Meal for 4, avail...  Meet the Wrap family ‍‍
Link Description  Order delivery, curbside or pick-up  Order curbside pick-up or free delivery today  Meet the Wrap family ‍‍
Website Link  lunagrill.olo.com  lunagrill.olo.com  www.facebook.com
CTA  SHOP_NOW  SHOP_NOW  
Text Word Count 157  169  27
Like 61  43  48

Luna Grill Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Luna Grill Top 1 ads got 61 likes. Luna Grill uses a sentence with the finishing touch title: “NEW Street Gyros lunch special”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Luna Grill shared 157 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Luna Grill should continue to optimize the ad content.

3.Luna Grill Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-18-2020-05-31  2020-03-28-2020-03-28  2019-07-11-2019-07-13
Landing Page Link  https://lunagrill.olo.com/?fbclid=IwAR1JHM0JgHkas4fH42VH-8w8KWYOA2g6VS4Thb9AQmuIBOnGAc7Nodq04iQ  https://lunagrill.olo.com/?utm_source=23844441310490141   https://www.facebook.com/LunaGrill/?refid=7&_ft_=adid.6157540107480:qid.6713353250265387561:mf_story_key.-2902813175204810530:is_sponsored.1:ei.AI@AQJHJ_qIrcFZjr80KNob5xhSMlH_0OZPNOU-qCQUpX2se0G_mDNsE92PV5lj07iiTjNb7i1TfZGBIc60abxyEEeK:top_level_post_id.10157927908709305:content_owner_id_new.103152949304:page_id.103152949304:src.22:photo_id.10157927908709305:story_location.5:story_attachment_style.photo:view_time.1563074357:page_insights.%7B%22103152949304%22:%7B%22role%22:1,%22page_id%22:103152949304,%22post_context%22:%7B%22story_fbid%22:10157927908709305,%22publish_time%22:1562883094,%22story_name%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22object_fbtype%22:22%7D,%22actor_id%22:103152949304,%22psn%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22sl%22:5,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22targets%22:%5B%7B%22page_id%22:103152949304,%22actor_id%22:103152949304,%22role%22:1,%22post_id%22:10157927908709305,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Luna Grill are successful.

Luna Grill Creative Analysis: 

Luna Grill placed a Image ad in 2020-05-18-2020-05-31, and got 61 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Luna Grill Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Luna Grill has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Luna Grill Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-18-2020-05-31  2020-03-28-2020-03-28  2019-07-11-2019-07-13
During  14 days  1 days 3 days 
Like  61  43  48
Share  6  11  1
Comment  13  3  2

Advertising effectiveness is a direct manifestation of advertising. Luna Grill ‘s Top 1 ad received 61 likes, 6 shares, 13 comments in just 14 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Luna Grill, helping Luna Grill to grasp the ad data more clearly.