Top Ads on Luminary

Luminary Background Introduction:

Luminary is a new way to podcast. Ad-free content from some of the brightest voices, coming 4/23. luminarypodcasts.com.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Luminary has been advertising and marketing on Facebook for many years. And Luminary has placed 134 of ads on the Facebook platform in the last month. In the past few years,Luminary has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Luminary on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Luminary. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Luminary.

BigSpy

1.Luminary Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Luminary  Luminary  Luminary
Page Categories  Other  Podcast  E-commerce Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  N/A  wordpress

Luminary Marketing Objectives Analysis: 

Luminary has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Luminary best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Luminary Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Chains, Pendants & More  Start Listening Today [PDF DOWNLOAD] The Data Visualization Blueprint: Create Data Visualizations Like A Pro 
Ad Copy Text  no setting  Always funny, always relevant. Sign up and listen to Season 2 of Trevor Noah's podcast, only on Lumi...  Want to find out what it takes to create data visualizations that make you stand out from your peers...
Link Description    N/A  Mindmap Funnel: “List-Building Blueprint”
Website Link  www.luminarysouthafrica.com  luminarypodcasts.com  discover.dataluminary.com
CTA  SHOP_NOW  LISTEN_NOW  DOWNLOAD
Text Word Count 0  105  752
Like 0  723  46

Luminary Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Luminary Top 1 ads got 0 likes. Luminary uses a sentence with the finishing touch title: “Chains, Pendants & More”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Luminary shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Luminary should continue to optimize the ad content.

3.Luminary Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-06-11-2020-06-19  2020-05-14-2020-06-13  2020-02-23-2020-06-05
Landing Page Link  https://www.luminarysouthafrica.com/collections/chains  https://luminarypodcasts.com/trevor?country=US   https://discover.dataluminary.com/sf/c134af97

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Luminary are successful.

Luminary Creative Analysis: 

Luminary placed a Image ad in 2020-06-11-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Luminary Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  South Africa  South Africa  N/A
Language  N/A  German  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Luminary has the best conversion in South Africa, and can advertise more in South Africa in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Luminary Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-19  2020-05-14-2020-06-13  2020-02-23-2020-06-05
During  9 days  31 days 104 days 
Like  0  723  46
Share  0  61  20
Comment  0  70  7

Advertising effectiveness is a direct manifestation of advertising. Luminary ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Luminary, helping Luminary to grasp the ad data more clearly.