Top Ads on Lull
Lull Background Introduction:
A great day begins with a good night’s sleep. Lull is the only mattress you will ever need-a premium sleep expertly engineered, delivered to your doorstep.
Lull has been advertising and marketing on Facebook for many years. And Lull has placed 82 of ads on the Facebook platform in the last month. In the past few years,Lull has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Lull on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Lull. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Lull.
1.Lull Top 3 Ads Basic Understanding
|Page Categories||Home Decor||Mattress Store||Mattress Store|
Lull Marketing Objectives Analysis:
Lull has been operating in Home Decor for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Lull best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Lull Top 3 Ads Content Display
|Ad Headline||Lull||Shop Safe. Sleep Great. Stay Healthy.||It's Time to Try the Best Mattress|
|Ad Copy Text||no setting||Take back your sleep with a new mattress, shipped to your door. Good sleep can boost your immune sys...||Take back your sleep with Lull, a California-based mattress company offering free shipping and a 100...|
|Text Word Count||0||229||251|
Lull Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Lull Top 1 ads got 0 likes. Lull uses a sentence with the finishing touch title: “Lull”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Lull shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Lull should continue to optimize the ad content.
3.Lull Top 3 Ads Creative Selection
|Landing Page Link||https://www.lull.hr/||https://www.facebook.com/1461411017485536/posts/2301739946785968/||https://www.facebook.com/1461411017485536/posts/2341127866180509/|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Lull are successful.
Lull Creative Analysis:
Lull placed a Carousel ad in 2020-06-18-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Lull Top 3 Ads Audience Analysis:
Lull has the best conversion in Croatia, and can advertise more in Croatia in the future.
5.Lull Top 3 Ads Performance Display
|During||3 days||96 days||42 days|
Advertising effectiveness is a direct manifestation of advertising. Lull ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 3 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Lull, helping Lull to grasp the ad data more clearly.