Top Ads on Lufthansa

Lufthansa Background Introduction:

Welcome to the official facebook fan page of Deutsche Lufthansa! Link to the imprint: http://f.lh.com/CXVg Data protection: http://f.lh.com/PAdb

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Lufthansa has been advertising and marketing on Facebook for many years. And Lufthansa has placed 464 of ads on the Facebook platform in the last month. In the past few years,Lufthansa has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Lufthansa on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Lufthansa. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Lufthansa.

BigSpy

1.Lufthansa Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Lufthansa  Lufthansa  Lufthansa
Page Categories  Airline Company  Airline Company  Airline Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Lufthansa Marketing Objectives Analysis: 

Lufthansa has been operating in Airline Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Lufthansa best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Lufthansa Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Lufthansa  #LookingForwardToTheWorld – Hey you | Lufthansa Mehr Ziele erreichen mit Eurowings. 
Ad Copy Text  It’s been a while since we all have explored unspoiled nature, breathtaking views, shining metropo...  It’s been a while since we all have explored unspoiled nature, breathtaking views, shining metropo...  Alaskas raue Küstenstadt überrascht mit einer atemberaubenden Natur.
Link Description  N/A  N/A  
Website Link  www.facebook.com  www.facebook.com  ad.doubleclick.net
CTA      LEARN_MORE
Text Word Count 239  239  70
Like 7779  253  34

Lufthansa Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Lufthansa Top 1 ads got 7779 likes. Lufthansa uses a sentence with the finishing touch title: “Lufthansa”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Lufthansa shared 239 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Lufthansa should continue to optimize the ad content.

3.Lufthansa Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-05-19-2020-05-31  2020-05-12-2020-05-12  2020-03-04-2020-03-04
Landing Page Link  https://www.facebook.com/Lufthansa/videos/882819115553449/  https://www.facebook.com/113994684003/posts/10158236430129004/   https://ad.doubleclick.net/ddm/trackclk/N3707.3620417FACEBOOKGERMANYGMBH/B23808101.267610943;dc_trk_aid=462571034;dc_trk_cid=128852836;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Lufthansa are successful.

Lufthansa Creative Analysis: 

Lufthansa placed a Video ad in 2020-05-19-2020-05-31, and got 7779 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Lufthansa Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Algeria,Egypt,Morocco...  Algeria,Morocco  N/A
Language  German  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Lufthansa has the best conversion in Algeria,Egypt,Morocco..., and can advertise more in Algeria,Egypt,Morocco... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Lufthansa Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-19-2020-05-31  2020-05-12-2020-05-12  2020-03-04-2020-03-04
During  13 days  1 days 1 days 
Like  7779  253  34
Share  705  40  0
Comment  92  37  0

Advertising effectiveness is a direct manifestation of advertising. Lufthansa ‘s Top 1 ad received 7779 likes, 705 shares, 92 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Lufthansa, helping Lufthansa to grasp the ad data more clearly.