Top Ads on Lowe's Home Improvement

Lowe's Home Improvement Background Introduction:

Let your home improvement journey start with Lowe’s.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Lowe's Home Improvement has been advertising and marketing on Facebook for many years. And Lowe's Home Improvement has placed 422 of ads on the Facebook platform in the last month. In the past few years,Lowe's Home Improvement has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Lowe's Home Improvement on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Lowe's Home Improvement. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Lowe's Home Improvement.

BigSpy

1.Lowe's Home Improvement Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Lowe's Home Improvement  Lowe's Home Improvement  Lowe's Home Improvement
Page Categories  Home Improvement  Home Improvement  Home Improvement
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Lowe's Home Improvement Marketing Objectives Analysis: 

Lowe's Home Improvement has been operating in Home Improvement for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Lowe's Home Improvement best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Lowe's Home Improvement Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  GET STARTED TODAY  Lowe's Home Improvement GET STARTED TODAY 
Ad Copy Text  Risinger Build is here to help us introduce Lowes4Pros JobSIGHT™ powered by Streem, helping you di...  A lifetime isn't too much to ask with Craftsman Mechanic's tool sets, built to last with a full life...  Introducing Lowes4Pros JobSIGHT™ powered by Streem, helping you diagnose and troubleshoot projects...
Link Description  N/A  N/A  N/A
Website Link  www.lowesforpros.com  www.lowes.com  www.lowesforpros.com
CTA  LEARN_MORE  SHOP_NOW  LEARN_MORE
Text Word Count 164  114  132
Like 160  1909  655

Lowe's Home Improvement Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Lowe's Home Improvement Top 1 ads got 160 likes. Lowe's Home Improvement uses a sentence with the finishing touch title: “GET STARTED TODAY”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Lowe's Home Improvement shared 164 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Lowe's Home Improvement should continue to optimize the ad content.

3.Lowe's Home Improvement Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Video
Ad Time   2020-06-12-2020-06-18  2020-06-09-2020-06-18  2020-06-01-2020-06-18
Landing Page Link  https://www.lowesforpros.com/l/pro-loyalty-learn-more.html?cmmmc=psm--c--prd--mdv--fb--0--0--0--0--PRO  https://www.lowes.com/pl/Craftsman--Tools/4294936478?refinement=3252463372&int_cmp=Tools:C:Tools:Merch:craftsman_tools_brand?cm_mmc%3Dpsm-_-c-_-prd-_-tol-_-fb-_-0-_-0-_-0-_-0-_-Craftsman   https://www.lowesforpros.com/l/pro-loyalty-learn-more.html?cmmmc=psm--c--prd--mdv--fb--0--0--0--0--PRO&fbclid=IwAR3pXAvkeYyNrFE7B6jFYBzozaLUy7iQnEkxsgv8g5aaQ7CgneiXLXUkN0o

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Lowe's Home Improvement are successful.

Lowe's Home Improvement Creative Analysis: 

Lowe's Home Improvement placed a Video ad in 2020-06-12-2020-06-18, and got 160 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Lowe's Home Improvement Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines,United States  United States  Israel,United States,Tunisia...
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Lowe's Home Improvement has the best conversion in Philippines,United States, and can advertise more in Philippines,United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Lowe's Home Improvement Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-12-2020-06-18  2020-06-09-2020-06-18  2020-06-01-2020-06-18
During  6 days  10 days 18 days 
Like  160  1909  655
Share  8  51  24
Comment  14  73  24

Advertising effectiveness is a direct manifestation of advertising. Lowe's Home Improvement ‘s Top 1 ad received 160 likes, 8 shares, 14 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Lowe's Home Improvement, helping Lowe's Home Improvement to grasp the ad data more clearly.