Top Ads on Loveknitting

Loveknitting Background Introduction:

LoveKnitting is more than an online store: As well as selling everything a knitter could need: yarn, needles, books, buttons and accessories, we have patterns from 1000s of designers, a projects portal & free knitting tutorials!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Loveknitting has been advertising and marketing on Facebook for many years. And Loveknitting has placed 138 of ads on the Facebook platform in the last month. In the past few years,Loveknitting has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Loveknitting on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Loveknitting. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Loveknitting.

BigSpy

1.Loveknitting Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Loveknitting  Loveknitting  Loveknitting
Page Categories  Other  Arts & Crafts Store  Arts & Crafts Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Loveknitting Marketing Objectives Analysis: 

Loveknitting has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Loveknitting best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Loveknitting Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ⚡ Win 30 BALLS of Yarn ⚡  ⚡ Win 10 BALLS of Yarn ⚡ ⚡ Win 10 BALLS of Yarn ⚡ 
Ad Copy Text   WIN 30 balls of King Cole Merino Blend DK! Simply sign up to our free newsletter to enter.   WIN 10 balls of Wool and the Gang super soft and chunky yarn: Crazy Sexy Wool! Simply sign up to ...   WIN 10 balls of Wool and the Gang super soft and chunky yarn: Crazy Sexy Wool! Simply sign up to ...
Link Description    N/A  N/A
Website Link  promo.lovecrafts.com  promo.loveknitting.com  promo.loveknitting.com
CTA  SIGN_UP  SIGN_UP  SIGN_UP
Text Word Count 93  129  129
Like 18  0  0

Loveknitting Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Loveknitting Top 1 ads got 18 likes. Loveknitting uses a sentence with the finishing touch title: “⚡ Win 30 BALLS of Yarn ⚡”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Loveknitting shared 93 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Loveknitting should continue to optimize the ad content.

3.Loveknitting Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2019-07-04-2019-07-22  2019-03-31-2019-04-26  2019-03-31-2019-04-26
Landing Page Link  https://promo.lovecrafts.com/facebook-knitting-competition-july-2019?utm_campaign=FacebookUK_Knitting_leadgen_competition_July2019&landing_page=https://www.lovecrafts.com/knitting-facebook-competition-fbty&signup_location=external&signup_source=facebook&utm_medium=cpc&country=GB&utm_source=facebook&utm_content=Interest-%5C-%5CCompetition-banner-4&utm_term=5d1f24a69326b35e1b40f435&fbclid=IwAR0W9QsE2KMBOm7Iv_Jj4fS2hxVxTO7hY2MNxl5BcN3OcrgXzgKaEIjAFA4  http://promo.loveknitting.com/facebook-ww-watg-apr-2019?utm_campaign=FacebookUK_Knitting_leadgen_competition_March2019&landing_page=https://www.loveknitting.com/knitting-facebook-competition-fbty&signup_location=external&signup_source=facebook&utm_medium=cpc&country=GB   http://promo.loveknitting.com/facebook-ww-watg-apr-2019?utm_campaign=FacebookUK_Knitting_leadgen_competition_March2019&landing_page=https://www.loveknitting.com/knitting-facebook-competition-fbty&signup_location=external&signup_source=facebook&utm_medium=cpc&country=GB

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Loveknitting are successful.

Loveknitting Creative Analysis: 

Loveknitting placed a Image ad in 2019-07-04-2019-07-22, and got 18 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Loveknitting Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United Kingdom  Australia
Language  N/A  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Loveknitting has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Loveknitting Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-07-04-2019-07-22  2019-03-31-2019-04-26  2019-03-31-2019-04-26
During  19 days  27 days 27 days 
Like  18  0  0
Share  5  0  0
Comment  5  0  0

Advertising effectiveness is a direct manifestation of advertising. Loveknitting ‘s Top 1 ad received 18 likes, 5 shares, 5 comments in just 19 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Loveknitting, helping Loveknitting to grasp the ad data more clearly.