Top Ads on LoveScout24

LoveScout24 Background Introduction:

LoveScout24 – Über eine Million Erfolgspaare

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

LoveScout24 has been advertising and marketing on Facebook for many years. And LoveScout24 has placed 52 of ads on the Facebook platform in the last month. In the past few years,LoveScout24 has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for LoveScout24 on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for LoveScout24. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from LoveScout24.


1.LoveScout24 Top 3 Ads Basic Understanding

   top1  top2  top3
Name  LoveScout24  LoveScout24  LoveScout24
Page Categories  Dating Service  Dating Service  Dating Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

LoveScout24 Marketing Objectives Analysis: 

LoveScout24 has been operating in Dating Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. LoveScout24 best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.LoveScout24 Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Singles hier ansehen ✅  Singles hier ansehen ⏳✅ Singles hier ansehen ⏳✅ 
Ad Copy Text  Vielleicht wartet bei LoveScout24 ein ganz besonderer Mensch auf Sie!  Vielleicht wartet bei LoveScout24 ein ganz besonderer Mensch auf Sie!  Beginnen Sie eine echte Beziehung – mit Videoanrufen auf LoveScout24 geht das sogar virtuell!
Link Description  N/A  Partnersuche Schweiz bei LoveScout24. Ideale Datingseite für Schweizer Singles, die eine seriöse Datingseite im Internet suchen. Jetzt anmelden!  N/A
Website Link
Text Word Count 70  70  96
Like 66  66  1

LoveScout24 Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. LoveScout24 Top 1 ads got 66 likes. LoveScout24 uses a sentence with the finishing touch title: “Singles hier ansehen ✅”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. LoveScout24 shared 70 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. LoveScout24 should continue to optimize the ad content.

3.LoveScout24 Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Video
Ad Time   2020-05-06-2020-06-18  2020-05-13-2020-06-14  2020-06-02-2020-06-03
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by LoveScout24 are successful.

LoveScout24 Creative Analysis: 

LoveScout24 placed a Carousel ad in 2020-05-06-2020-06-18, and got 66 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.LoveScout24 Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Switzerland  Switzerland  Switzerland
Language  German  German  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

LoveScout24 has the best conversion in Switzerland, and can advertise more in Switzerland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.LoveScout24 Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-06-2020-06-18  2020-05-13-2020-06-14  2020-06-02-2020-06-03
During  44 days  33 days 2 days 
Like  66  66  1
Share  1  0  0
Comment  5  4  0

Advertising effectiveness is a direct manifestation of advertising. LoveScout24 ‘s Top 1 ad received 66 likes, 1 shares, 5 comments in just 44 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for LoveScout24, helping LoveScout24 to grasp the ad data more clearly.