Top Ads on Love and Beauty

Love and Beauty Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Love and Beauty has been advertising and marketing on Facebook for many years. And Love and Beauty has placed 155 of ads on the Facebook platform in the last month. In the past few years,Love and Beauty has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Love and Beauty on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Love and Beauty. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Love and Beauty.

BigSpy

1.Love and Beauty Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Love and Beauty  Love and Beauty  Love and Beauty
Page Categories  Beauty, Cosmetic & Personal Care  Beauty, Cosmetic & Personal Care  Personal Blog
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Love and Beauty Marketing Objectives Analysis: 

Love and Beauty has been operating in Beauty, Cosmetic & Personal Care for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Love and Beauty best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Love and Beauty Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Love Beauty And Planet  Collections Collections 
Ad Copy Text  Sekite Love Beauty and Planet Lietuva ir laimėkite!  Comme @nolwenn_creme, prenez du temps pour prendre soin de vous ! @nolwenn_creme ❤  Meilleur moment de la journée : la douche avec @lovebeautyandplanet_france | Une marque engagée...
Link Description  美容、美妝與個人護理  huile de coco, ylang-ylang, beurre de murumuru, huile de rose, cynorhodon, huile d’arbre à thé, vétiver, huile d’argan, lavande, eau de coco, fleur de mimosa, beurre de karité, santal  huile de coco, ylang-ylang, beurre de murumuru, huile de rose, cynorhodon, huile d’arbre à thé, vétiver, huile d’argan, lavande, eau de coco, fleur de mimosa, beurre de karité, santal
Website Link  www.facebook.com  unilever.demdex.net  unilever.demdex.net
CTA  LIKE_PAGE  LEARN_MORE  LEARN_MORE
Text Word Count 52  85  415
Like 1  1808  1660

Love and Beauty Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Love and Beauty Top 1 ads got 1 likes. Love and Beauty uses a sentence with the finishing touch title: “Love Beauty And Planet”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Love and Beauty shared 52 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LIKE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Love and Beauty should continue to optimize the ad content.

3.Love and Beauty Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-18-2020-06-21  2020-06-07-2020-06-20  2020-06-07-2020-06-20
Landing Page Link  https://www.facebook.com/lovebeautyandplanetLietuva/?_sref_=692483677992972&refid=28&_ft_=adid.23845207959190348:qid.6840703634994643190:mf_story_key.-7829217854324319032:is_sponsored.1:ei.AI@AQKupd4xGQpvjdXIYKJiRXbyBKQjjLKACCyDB5JfLM50y5AcsHHFxgzRCfFXbaJ6Op6BY_cN8HzNpnFYR8slUEAA:top_level_post_id.692483684659638:content_owner_id_new.411091776132165:page_id.411091776132165:src.22:story_location.5:story_attachment_style.share:view_time.1592724800:filter.h_nor:tds_flgs.3:actrs.411091776132165:page_insights.%7B%22411091776132165%22:%7B%22page_id%22:411091776132165,%22page_id_type%22:%22page%22,%22actor_id%22:411091776132165,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592577559,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B692483684659638%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:411091776132165,%22page_id%22:411091776132165,%22post_id%22:692483684659638,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R  https://www.lovebeautyandplanet.com/fr/collections.html?utm_medium=social&utm_source=facebook_instagram&utm_campaign=UL_FR_LBP_FilRouge2020   https://www.lovebeautyandplanet.com/fr/collections.html?utm_medium=social&utm_source=facebook_instagram&utm_campaign=UL_FR_LBP_FilRouge2020

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Love and Beauty are successful.

Love and Beauty Creative Analysis: 

Love and Beauty placed a Image ad in 2020-06-18-2020-06-21, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Love and Beauty Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  France,Algeria,Morocco...  France
Language  Chinese (Traditional)  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Love and Beauty has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Love and Beauty Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-21  2020-06-07-2020-06-20  2020-06-07-2020-06-20
During  4 days  14 days 14 days 
Like  1  1808  1660
Share  0  41  35
Comment  0  21  32

Advertising effectiveness is a direct manifestation of advertising. Love and Beauty ‘s Top 1 ad received 1 likes, 0 shares, 0 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Love and Beauty, helping Love and Beauty to grasp the ad data more clearly.