Top Ads on Louis Vuitton

Louis Vuitton Background Introduction:

Louis Vuitton: a world of elegance, inspiration and innovation.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Louis Vuitton has been advertising and marketing on Facebook for many years. And Louis Vuitton has placed 710 of ads on the Facebook platform in the last month. In the past few years,Louis Vuitton has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Louis Vuitton on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Louis Vuitton. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Louis Vuitton.

BigSpy

1.Louis Vuitton Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Louis Vuitton  Louis Vuitton  Louis Vuitton
Page Categories  Company  Company  Pawn Shop
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  shopify

Louis Vuitton Marketing Objectives Analysis: 

Louis Vuitton has been operating in Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Louis Vuitton best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Louis Vuitton Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  皮具總覽 - 男士 | LOUIS VUITTON  All Bags Collection for Men | LOUIS VUITTON N/A 
Ad Copy Text  路易威登新款Monogram Reverse皮革系列在經典的黑色和灰色圖案上帶來微妙的變...  Louis Vuitton’s new Monogram Reverse line of leather goods puts a subtle twist on the classic blac...  no setting
Link Description  路易威登香港繁體中文官方網站 - 深入了解路易威登男士皮具總覽產品 ,只在路易威登專門店發售。  LOUIS VUITTON Hong Kong Official Website - Discover our latest Men's All Bags collection, exclusively on louisvuitton.com and in Louis Vuitton Stores  N/A
Website Link  hk.louisvuitton.com  hk.louisvuitton.com  www.oliverjewellery.ca
CTA  LEARN_MORE  LEARN_MORE  SHOP_NOW
Text Word Count 149  172  0
Like 46  2  0

Louis Vuitton Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Louis Vuitton Top 1 ads got 46 likes. Louis Vuitton uses a sentence with the finishing touch title: “皮具總覽 - 男士 | LOUIS VUITTON”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Louis Vuitton shared 149 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Louis Vuitton should continue to optimize the ad content.

3.Louis Vuitton Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-06-11-2020-06-17  2020-06-11-2020-06-16  2020-06-09-2020-06-15
Landing Page Link  https://hk.louisvuitton.com/zht-hk/men/bags/all-bags/_/N-mwvwwl?utm_source=facebook&utm_medium=social&utm_campaign=DARK_LVNA_HK_ATEL_FATHERSDAY_CS_TRA_FB_HK_MEN_LG_ZHT_05  https://hk.louisvuitton.com/eng-hk/men/bags/all-bags/_/N-1axz2qn?utm_source=facebook&utm_medium=social&utm_campaign=DARK_LVNA_HK_ATEL_FATHERSDAY_CS_TRA_FB_HK_MEN_LG_ENG_05   https://www.oliverjewellery.ca/collections/all

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Louis Vuitton are successful.

Louis Vuitton Creative Analysis: 

Louis Vuitton placed a Image ad in 2020-06-11-2020-06-17, and got 46 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Louis Vuitton Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  China  China  N/A
Language  Chinese (Traditional)  English  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Louis Vuitton has the best conversion in China, and can advertise more in China in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Louis Vuitton Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-17  2020-06-11-2020-06-16  2020-06-09-2020-06-15
During  7 days  6 days 7 days 
Like  46  2  0
Share  3  0  0
Comment  1  0  0

Advertising effectiveness is a direct manifestation of advertising. Louis Vuitton ‘s Top 1 ad received 46 likes, 3 shares, 1 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Louis Vuitton, helping Louis Vuitton to grasp the ad data more clearly.