Top Ads on Los Angeles Times

Los Angeles Times Background Introduction:

Hand-picked stories and more from the Los Angeles Times. Read. Discuss. Share.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Los Angeles Times has been advertising and marketing on Facebook for many years. And Los Angeles Times has placed 185 of ads on the Facebook platform in the last month. In the past few years,Los Angeles Times has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Los Angeles Times on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Los Angeles Times. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Los Angeles Times.

BigSpy

1.Los Angeles Times Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Los Angeles Times  Los Angeles Times  Los Angeles Times
Page Categories  Media/News Company  Media/News Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Los Angeles Times Marketing Objectives Analysis: 

Los Angeles Times has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Los Angeles Times best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Los Angeles Times Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Today’s news. For less.  The news you need. Now. Los Angeles Times 
Ad Copy Text  All the news. Half off.  Get the facts.  Blue Shield of California presents: #FromTheFrontlines. As we continue to spotlight the frontline wo...
Link Description  N/A  N/A  N/A
Website Link  www.latimes.com  www.latimes.com  www.latimes.com
CTA  SUBSCRIBE  SUBSCRIBE  LEARN_MORE
Text Word Count 23  14  252
Like 116  79  188

Los Angeles Times Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Los Angeles Times Top 1 ads got 116 likes. Los Angeles Times uses a sentence with the finishing touch title: “Today’s news. For less.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Los Angeles Times shared 23 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SUBSCRIBE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Los Angeles Times should continue to optimize the ad content.

3.Los Angeles Times Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Carousel
Ad Time   2020-05-28-2020-06-18  2020-05-28-2020-06-17  2020-06-10-2020-06-12
Landing Page Link  https://www.latimes.com/subscriptions/digital-only.html?pid_campaigns=7349_DWPJA20ANNUALSO,7353_DWPJA20SO&utm_source=social&utm_medium=june_acquisition_facebook_landing_page&utm_campaign=digital_test&fbclid=IwAR1SSg4f2RtwZinlBryBoehFVA7umLD7D7yI_fondVmOHkRVFTJP8pZdFv0  https://www.latimes.com/subscriptions/digital-only.html?pid_campaigns=7349_DWPJA20ANNUALSO,7353_DWPJA20SO&utm_source=social&utm_medium=june_acquisition_facebook_landing_page&utm_campaign=digital_test&fbclid=IwAR0iGQKHYB7VMJA4KG1ZfaR_YqOYpwztDWBwjJ_2JlouqRO94ynYBh0-Q8I   https://www.latimes.com/paid-posts/?prx_t=Q9sFAe8ZDAnfsPA&fbclid=IwAR2yxZ4e43szqBpl7vN6-e1oA0VOVa-Eoxw7P_frgw8LCyG6DF1ntAPxj7s

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Los Angeles Times are successful.

Los Angeles Times Creative Analysis: 

Los Angeles Times placed a Video ad in 2020-05-28-2020-06-18, and got 116 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Los Angeles Times Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  Indonesia
Language  English  English  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Los Angeles Times has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Los Angeles Times Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-28-2020-06-18  2020-05-28-2020-06-17  2020-06-10-2020-06-12
During  22 days  21 days 3 days 
Like  116  79  188
Share  7  4  7
Comment  63  19  11

Advertising effectiveness is a direct manifestation of advertising. Los Angeles Times ‘s Top 1 ad received 116 likes, 7 shares, 63 comments in just 22 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Los Angeles Times, helping Los Angeles Times to grasp the ad data more clearly.