Top Ads on Los Angeles Lakers

Los Angeles Lakers Background Introduction:

Official Facebook Page of the 16-time NBA Champion Los Angeles Lakers. http://www.twitter.com/lakers

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Los Angeles Lakers has been advertising and marketing on Facebook for many years. And Los Angeles Lakers has placed 46 of ads on the Facebook platform in the last month. In the past few years,Los Angeles Lakers has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Los Angeles Lakers on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Los Angeles Lakers. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Los Angeles Lakers.

BigSpy

1.Los Angeles Lakers Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Los Angeles Lakers  Los Angeles Lakers  Los Angeles Lakers
Page Categories  Sports Team  Sports Team  Sports Team
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Los Angeles Lakers Marketing Objectives Analysis: 

Los Angeles Lakers has been operating in Sports Team for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Los Angeles Lakers best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Los Angeles Lakers Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Los Angeles Lakers  Los Angeles Lakers Los Angeles Lakers 
Ad Copy Text  Help us celebrate great dads by entering the Lakers Father’s Day Photo Contest Presented by Tissot...  This unprecedented time gives all of us an opportunity to reflect on the people that make a differen...  Is there a remarkable woman in your life? Nominate a colleague, friend or family member for the Come...
Link Description  Help us celebrate great dads by entering the Lakers Father’s Day Photo Contest Presented by Tissot. Enter by sharing a photo of you and your kids or you and your pops repping the Lakers in the comments, mention Los Angeles Lakers and include #ThisIsYourTime Click the link below for the Official Rules: lakers.com/tissotfathersday  This unprecedented time gives all of us an opportunity to reflect on the people that make a difference in our lives. Who’s a remarkable woman that you know? Nominate a colleague, friend or family member for the Comerica Bank Women’s Business Awards Program. The program recognizes women in leadership in Southern California and their contributions in the workplace in each of the following areas: Woman of Business Woman of Promise Woman of Philanthropy Woman of Diversity Woman of Entrepreneurship Visit Lakers.com/Comerica to submit nominations.  Is there a remarkable woman in your life? Nominate a colleague, friend or family member for the Comerica Bank Women’s Business Awards Program. The program recognizes women in leadership in Southern California and their contributions in the workplace in each of the following areas: - Women of Entrepreneurship - Woman of Business (non-owner of business) - Woman of Philanthropy - Woman of Diversity - Woman of Promise From the months of November to March, five women from Southern California are selected, and will be awarded with tickets to a game and recognized at center court. Submit nominations here: https://on.nba.com/2zklnnm
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 333  560  638
Like 586  671  1034

Los Angeles Lakers Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Los Angeles Lakers Top 1 ads got 586 likes. Los Angeles Lakers uses a sentence with the finishing touch title: “Los Angeles Lakers”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Los Angeles Lakers shared 333 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Los Angeles Lakers should continue to optimize the ad content.

3.Los Angeles Lakers Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-15-2020-06-16  2020-04-05-2020-04-07  2020-02-20-2020-02-20
Landing Page Link  https://www.facebook.com/losangeleslakers/?refid=7&_ft_=qid.6838902596596025763:mf_story_key.2643601926910186391:top_level_post_id.10163974086515341:content_owner_id_new.144917055340:page_id.144917055340:src.22:photo_id.10163974080585341:story_location.5:story_attachment_style.photo:view_time.1592306093:filter.h_nor:tds_flgs.3:actrs.144917055340:page_insights.%7B%22144917055340%22:%7B%22page_id%22:144917055340,%22page_id_type%22:%22page%22,%22actor_id%22:144917055340,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592247609,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10163974086515341%5D%7D,%22role%22:17,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:144917055340,%22page_id%22:144917055340,%22post_id%22:10163974086515341,%22role%22:1,%22share_id%22:0%7D%5D%7D,%221622921711272383%22:%7B%22page_id%22:1622921711272383,%22page_id_type%22:%22page%22,%22actor_id%22:144917055340,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22role%22:24,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:144917055340,%22page_id%22:1622921711272383,%22role%22:8%7D%5D%7D%7D&__tn__=C-R  https://www.facebook.com/144917055340/posts/10163510781510341/   https://www.facebook.com/comerica/?refid=28&_ft_=qid.6795539721802393932:mf_story_key.1384213664854979812:top_level_post_id.10163252563685341:content_owner_id_new.144917055340:page_id.144917055340:src.22:photo_id.10163252552520341:story_location.5:story_attachment_style.photo:view_time.1582209789:filter.h_nor:tds_flgs.3:actrs.144917055340:page_insights.%7B%22144917055340%22:%7B%22page_id%22:144917055340,%22actor_id%22:144917055340,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1582159866,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10163252563685341%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:144917055340,%22page_id%22:144917055340,%22post_id%22:10163252563685341,%22role%22:1,%22share_id%22:0%7D%5D%7D,%22350016781688688%22:%7B%22page_id%22:350016781688688,%22actor_id%22:144917055340,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22role%22:24,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:144917055340,%22page_id%22:350016781688688,%22role%22:8%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Los Angeles Lakers are successful.

Los Angeles Lakers Creative Analysis: 

Los Angeles Lakers placed a Image ad in 2020-06-15-2020-06-16, and got 586 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Los Angeles Lakers Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Los Angeles Lakers has the best conversion in Romania, and can advertise more in Romania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Los Angeles Lakers Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-16  2020-04-05-2020-04-07  2020-02-20-2020-02-20
During  2 days  3 days 1 days 
Like  586  671  1034
Share  13  8  16
Comment  21  7  40

Advertising effectiveness is a direct manifestation of advertising. Los Angeles Lakers ‘s Top 1 ad received 586 likes, 13 shares, 21 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Los Angeles Lakers, helping Los Angeles Lakers to grasp the ad data more clearly.