Top Ads on Loot Crate

Loot Crate Background Introduction:

To unite and inspire the world through the shared celebration of fandom. - Support:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Loot Crate has been advertising and marketing on Facebook for many years. And Loot Crate has placed 381 of ads on the Facebook platform in the last month. In the past few years,Loot Crate has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Loot Crate on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Loot Crate. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Loot Crate.


1.Loot Crate Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Loot Crate  Loot Crate  Loot Crate
Page Categories  Shopping & Retail  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Loot Crate Marketing Objectives Analysis: 

Loot Crate has been operating in Shopping & Retail for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Loot Crate best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Loot Crate Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Hurry! Offer ends soon!  Hurry! Offer ends soon! Hurry! Offer ends soon! 
Ad Copy Text  Need a last-minute Father’s Day gift? Save 15% on a pop culture gift plan from Loot Crate!  Father’s Day Sale: Save 15% on pop culture crate gift plans for Dad!  Hey Vault Dweller! Get exclusive #Fallout collectibles and gear in the next crate: SEASIDE!
Link Description  N/A  N/A  Exclusive Fallout® apparel, collectibles & more, delivered to your Vault door (or dusty, irradiated shack) every 2 months.
Website Link
Text Word Count 92  70  91
Like 21  11  95

Loot Crate Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Loot Crate Top 1 ads got 21 likes. Loot Crate uses a sentence with the finishing touch title: “Hurry! Offer ends soon!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Loot Crate shared 92 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Loot Crate should continue to optimize the ad content.

3.Loot Crate Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-06-16-2020-06-19  2020-06-07-2020-06-18  2020-06-03-2020-06-18
Landing Page Link!+Get+ex_Get+Fallout+Crate_None_None_Shop+Now_Exclusivity_Square+Static_Fallout+LP_subs_core_Licensor+Asset+with+Crate_LC_60320_CH&utm_campaign=20200603_FB_U_L/I+CBO_Fallout_US_$122_031320_CH&utm_adid=23845004015040403&fbclid=IwAR0FlvSGtZibc7eCPqRSIRx5egksuOhlWuiBKZmsmPqs5yeYw2GBS1-bYwk

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Loot Crate are successful.

Loot Crate Creative Analysis: 

Loot Crate placed a Video ad in 2020-06-16-2020-06-19, and got 21 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Loot Crate Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  N/A  United States
Language  Danish  Danish  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Loot Crate has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Loot Crate Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-19  2020-06-07-2020-06-18  2020-06-03-2020-06-18
During  4 days  12 days 16 days 
Like  21  11  95
Share  4  1  7
Comment  3  4  35

Advertising effectiveness is a direct manifestation of advertising. Loot Crate ‘s Top 1 ad received 21 likes, 4 shares, 3 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Loot Crate, helping Loot Crate to grasp the ad data more clearly.