Top Ads on Lonny magazine

Lonny magazine Background Introduction:

At Lonny, we believe in making design choices that lead to personal happiness.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Lonny magazine has been advertising and marketing on Facebook for many years. And Lonny magazine has placed 370 of ads on the Facebook platform in the last month. In the past few years,Lonny magazine has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Lonny magazine on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Lonny magazine. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Lonny magazine.


1.Lonny magazine Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Lonny magazine  Lonny magazine  Lonny magazine
Page Categories  Magazine  Magazine  Magazine
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Lonny magazine Marketing Objectives Analysis: 

Lonny magazine has been operating in Magazine for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Lonny magazine best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Lonny magazine Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The Worst Home Renovation Trends Over The Past 30 Years  A Look Inside The British Royal Family's Homes Inside Jessica Alba's $6.19 Million, 5,300-Square-Foot Abode 
Ad Copy Text  These remodeling trends need to be forgotten  The royal family’s digs are what design fairytales are made of  We'd love to take a swim in Jessica's lagoon-like pool ☀️
Link Description  Leave these designs in the past, where they belong.  These royal family homes look like they were plucked straight out of Disney movies.  This home is the perfect SoCal retreat.
Website Link
Text Word Count 45  65  61
Like 65  1200  0

Lonny magazine Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Lonny magazine Top 1 ads got 65 likes. Lonny magazine uses a sentence with the finishing touch title: “The Worst Home Renovation Trends Over The Past 30 Years”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Lonny magazine shared 45 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Lonny magazine should continue to optimize the ad content.

3.Lonny magazine Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-01-21-2020-01-28  2019-06-30-2019-07-01  2019-04-18-2019-05-08
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Lonny magazine are successful.

Lonny magazine Creative Analysis: 

Lonny magazine placed a Image ad in 2020-01-21-2020-01-28, and got 65 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Lonny magazine Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  Australia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Lonny magazine has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Lonny magazine Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-01-21-2020-01-28  2019-06-30-2019-07-01  2019-04-18-2019-05-08
During  8 days  2 days 21 days 
Like  65  1200  0
Share  28  93  0
Comment  79  103  0

Advertising effectiveness is a direct manifestation of advertising. Lonny magazine ‘s Top 1 ad received 65 likes, 28 shares, 79 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Lonny magazine, helping Lonny magazine to grasp the ad data more clearly.