Top Ads on London Business School

London Business School Background Introduction:

Our vision is to have a profound impact on the way the world does business. We are consistently ranked among the world's best for our MBA programme.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

London Business School has been advertising and marketing on Facebook for many years. And London Business School has placed 452 of ads on the Facebook platform in the last month. In the past few years,London Business School has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for London Business School on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for London Business School. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from London Business School.

BigSpy

1.London Business School Top 3 Ads Basic Understanding

   top1  top2  top3
Name  London Business School  London Business School  London Business School
Page Categories  School  School  School
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

London Business School Marketing Objectives Analysis: 

London Business School has been operating in School for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. London Business School best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.London Business School Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Mastering Digital Marketing (online) | Starts June 2020  Mastering Digital Marketing (online) | Starts June 2020 Mastering Digital Marketing (online) | Starts June 2020 
Ad Copy Text  Sharpen the strategies that build customer loyalty in a dynamic and connected world. Join London Bus...  Sharpen the strategies that build customer loyalty in a dynamic and connected world. Join London Bus...  Sharpen the strategies that build customer loyalty in a dynamic and connected world. Join London Bus...
Link Description  Create a unified marketing strategy across all channels.  Create a unified marketing strategy across all channels.  Create a unified marketing strategy across all channels.
Website Link  emeritus.london.edu  emeritus.london.edu  emeritus.london.edu
CTA  SIGN_UP  SIGN_UP  SIGN_UP
Text Word Count 175  175  175
Like 204  204  240

London Business School Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. London Business School Top 1 ads got 204 likes. London Business School uses a sentence with the finishing touch title: “Mastering Digital Marketing (online) | Starts June 2020”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. London Business School shared 175 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. London Business School should continue to optimize the ad content.

3.London Business School Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-02-11-2020-06-20  2020-05-17-2020-06-20  2020-05-19-2020-06-19
Landing Page Link  https://emeritus.london.edu/digital-marketing/index.php  https://emeritus.london.edu/digital-marketing/index.php?utm_source=Facebook&utm_medium=Tools,Terms%26Industry&utm_campaign=B-9495_AE_FB_INT_LMDM_Jun_20&utm_content=ad_icon_1&utm_campaign_id=23844882075970094&utm_adset_id=23844882076020094&utm_placement=Facebook_Mobile_Feed&utm_ad_id=23844882076160094   https://emeritus.london.edu/digital-marketing/index.php?utm_source=Facebook&utm_medium=Digital&utm_campaign=B-9495_EU_FB_INT_LMDM_Jun_20&utm_content=ad_image_3&utm_campaign_id=23844820015430094&utm_adset_id=23844820015530094&utm_placement=Facebook_Mobile_Feed&utm_ad_id=23844893964630094&fbclid=IwAR00t9DENVedJkRxMnpQSQKhlvjHzf_ZnFaDTTDxZ24OnrUPodmVT8zGPMc

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by London Business School are successful.

London Business School Creative Analysis: 

London Business School placed a Image ad in 2020-02-11-2020-06-20, and got 204 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.London Business School Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Pakistan,United Arab Emirates,United Kingdom  United Arab Emirates,Brazil,United Kingdom  India,Brazil,United Arab Emirates...
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

London Business School has the best conversion in Pakistan,United Arab Emirates,United Kingdom, and can advertise more in Pakistan,United Arab Emirates,United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.London Business School Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-11-2020-06-20  2020-05-17-2020-06-20  2020-05-19-2020-06-19
During  131 days  35 days 32 days 
Like  204  204  240
Share  13  13  19
Comment  9  9  7

Advertising effectiveness is a direct manifestation of advertising. London Business School ‘s Top 1 ad received 204 likes, 13 shares, 9 comments in just 131 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for London Business School, helping London Business School to grasp the ad data more clearly.