Top Ads on Lollipop: Sweet Taste Match3

Lollipop: Sweet Taste Match3 Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Lollipop: Sweet Taste Match3 has been advertising and marketing on Facebook for many years. And Lollipop: Sweet Taste Match3 has placed 743 of ads on the Facebook platform in the last month. In the past few years,Lollipop: Sweet Taste Match3 has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Lollipop: Sweet Taste Match3 on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Lollipop: Sweet Taste Match3. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Lollipop: Sweet Taste Match3.

BigSpy

1.Lollipop: Sweet Taste Match3 Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Lollipop: Sweet Taste Match3  Lollipop: Sweet Taste Match3  Lollipop: Sweet Taste Match3
Page Categories  App Page  App Page  App Page
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Lollipop: Sweet Taste Match3 Marketing Objectives Analysis: 

Lollipop: Sweet Taste Match3 has been operating in App Page for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Lollipop: Sweet Taste Match3 best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Lollipop: Sweet Taste Match3 Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Lollipop: Sweet Taste Match3  Lollipop: Sweet Taste Match3 Lollipop: Sweet Taste Match3 
Ad Copy Text  Blast, Switch, Match Candies� the SWEETEST match3 game on mobile!  Blast, Switch, Match Candies� the SWEETEST match3 game on mobile!  Dive into the magical world of Lollipop: Sweet Taste Match3
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  itunes.apple.com  itunes.apple.com
CTA  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 67  67  60
Like 795  72  55

Lollipop: Sweet Taste Match3 Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Lollipop: Sweet Taste Match3 Top 1 ads got 795 likes. Lollipop: Sweet Taste Match3 uses a sentence with the finishing touch title: “Lollipop: Sweet Taste Match3”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Lollipop: Sweet Taste Match3 shared 67 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Lollipop: Sweet Taste Match3 should continue to optimize the ad content.

3.Lollipop: Sweet Taste Match3 Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2019-12-08-2020-06-09  2019-12-08-2020-06-04  2019-12-03-2020-06-04
Landing Page Link  http://itunes.apple.com/app/id1118803687  http://itunes.apple.com/app/id1118803687   http://itunes.apple.com/app/id1118803687

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Lollipop: Sweet Taste Match3 are successful.

Lollipop: Sweet Taste Match3 Creative Analysis: 

Lollipop: Sweet Taste Match3 placed a Video ad in 2019-12-08-2020-06-09, and got 795 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Lollipop: Sweet Taste Match3 Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Tunisia,Morocco...  N/A  Tunisia,Algeria
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Lollipop: Sweet Taste Match3 has the best conversion in Tunisia,Morocco..., and can advertise more in Tunisia,Morocco... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Lollipop: Sweet Taste Match3 Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-12-08-2020-06-09  2019-12-08-2020-06-04  2019-12-03-2020-06-04
During  185 days  180 days 185 days 
Like  795  72  55
Share  29  1  2
Comment  2  0  0

Advertising effectiveness is a direct manifestation of advertising. Lollipop: Sweet Taste Match3 ‘s Top 1 ad received 795 likes, 29 shares, 2 comments in just 185 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Lollipop: Sweet Taste Match3, helping Lollipop: Sweet Taste Match3 to grasp the ad data more clearly.