Top Ads on Lockheed Martin

Lockheed Martin Background Introduction:

Customer focus, innovation and purpose are built into everything we do. Lockheed Martin. Your Mission Is Ours™.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Lockheed Martin has been advertising and marketing on Facebook for many years. And Lockheed Martin has placed 52 of ads on the Facebook platform in the last month. In the past few years,Lockheed Martin has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Lockheed Martin on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Lockheed Martin. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Lockheed Martin.

BigSpy

1.Lockheed Martin Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Lockheed Martin  Lockheed Martin  Lockheed Martin
Page Categories  Aerospace Company  Aerospace Company  Aerospace Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Lockheed Martin Marketing Objectives Analysis: 

Lockheed Martin has been operating in Aerospace Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Lockheed Martin best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Lockheed Martin Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Lockheed Martin  Lockheed Martin Lockheed Martin 
Ad Copy Text  לוקהיד מרטין – מהנדסים עתיד טוב יותר!  לוקהיד מרטין – מהנדסים עתיד טוב יותר!  לוקהיד מרטין – מהנדסים עתיד טוב יותר!
Link Description  לוקהיד מרטין – מהנדסים עתיד טוב יותר!  לוקהיד מרטין – מהנדסים עתיד טוב יותר!  לוקהיד מרטין – מהנדסים עתיד טוב יותר!
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA  LIKE_PAGE  LIKE_PAGE  LIKE_PAGE
Text Word Count 68  68  68
Like 27  722  731

Lockheed Martin Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Lockheed Martin Top 1 ads got 27 likes. Lockheed Martin uses a sentence with the finishing touch title: “Lockheed Martin”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Lockheed Martin shared 68 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LIKE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Lockheed Martin should continue to optimize the ad content.

3.Lockheed Martin Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-16-2020-06-19  2020-04-06-2020-06-06  2020-04-06-2020-06-03
Landing Page Link  https://www.facebook.com/LockheedMartinIsrael/  https://www.facebook.com/LockheedMartinIsrael/?_sref_=1545214958987275&refid=7&_ft_=adid.23844477160860071:qid.6819954114538286315:mf_story_key.5022948617155484471:is_sponsored.1:ei.AI@AQIoA-4CADIchw51G77JkU4cNg9oAGrzKftPJw5EqIgZ8PbByUpYN-Ubr8RS06z50OL1HyfozHaRZAFttR9QXwXt:top_level_post_id.1545214962320608:content_owner_id_new.745205222321590:page_id.745205222321590:src.22:story_location.5:story_attachment_style.share:view_time.1587894306:filter.h_nor:tds_flgs.3:actrs.745205222321590:page_insights.%7B%22745205222321590%22:%7B%22page_id%22:745205222321590,%22page_id_type%22:%22page%22,%22actor_id%22:745205222321590,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1586257521,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B1545214962320608%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:745205222321590,%22page_id%22:745205222321590,%22post_id%22:1545214962320608,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R   https://www.facebook.com/745205222321590/posts/1545214862320618/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Lockheed Martin are successful.

Lockheed Martin Creative Analysis: 

Lockheed Martin placed a Image ad in 2020-06-16-2020-06-19, and got 27 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Lockheed Martin Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Israel  Israel  Israel
Language  N/A  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Lockheed Martin has the best conversion in Israel, and can advertise more in Israel in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Lockheed Martin Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-19  2020-04-06-2020-06-06  2020-04-06-2020-06-03
During  4 days  62 days 59 days 
Like  27  722  731
Share  0  0  53
Comment  3  30  29

Advertising effectiveness is a direct manifestation of advertising. Lockheed Martin ‘s Top 1 ad received 27 likes, 0 shares, 3 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Lockheed Martin, helping Lockheed Martin to grasp the ad data more clearly.