Top Ads on LocalSaver

LocalSaver Background Introduction:

Your best source for local coupons. Find more savings on localsaver.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

LocalSaver has been advertising and marketing on Facebook for many years. And LocalSaver has placed 164 of ads on the Facebook platform in the last month. In the past few years,LocalSaver has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for LocalSaver on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for LocalSaver. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from LocalSaver.

BigSpy

1.LocalSaver Top 3 Ads Basic Understanding

   top1  top2  top3
Name  LocalSaver  LocalSaver  LocalSaver
Page Categories  Local & Travel Website  Local & Travel Website  Local & Travel Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

LocalSaver Marketing Objectives Analysis: 

LocalSaver has been operating in Local & Travel Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. LocalSaver best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.LocalSaver Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Free Infrared Inspection  $30 Off Garage Door Services Signature Realty LLC 
Ad Copy Text  GreenWorks Inspections &... - Home Inspection Experts  24/7 Garage Door Service - Outstanding Service & Quality Products  Signature Realty LLC - Find Your Dream Home. A Home That's You!
Link Description  (855) 349-6757 | Dallas, TX  (405) 479-5755 | Oklahoma City, OK  (541) 423-8411 | Central Point, OR
Website Link  www.localsaver.com  www.localsaver.com  www.localsaver.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 53  65  63
Like 3  8  2

LocalSaver Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. LocalSaver Top 1 ads got 3 likes. LocalSaver uses a sentence with the finishing touch title: “Free Infrared Inspection”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. LocalSaver shared 53 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. LocalSaver should continue to optimize the ad content.

3.LocalSaver Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-03-20-2020-06-19  2019-12-11-2020-06-18  2020-04-02-2020-06-13
Landing Page Link  https://www.localsaver.com/dallas-tx/home-services/home-inspectors/dallas-green-works?dsc=BDSP&bizid=12635311&cpnid=8509674&_ts=1  https://www.localsaver.com/oklahoma-city-ok/home-services/maintenance-construction/garage-door-services/24-7-garage-door-service?dsc=BDSP&bizid=12656877&cpnid=11809144&utm_source=facebook&utm_medium=cpc&utm_campaign=LS-Traffic_Website-Conversions&utm_content=BDSP%7C12656877&ad=BDSP%7C12656877%7CBDSP+12656877_CPNS_11809144%7CDEFAULT&_ts=1   https://www.localsaver.com/central-point-or/real-estate/real-estate-agents/signature-realty-llc?dsc=ECBDSP&bizid=80697993&_ts=1

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by LocalSaver are successful.

LocalSaver Creative Analysis: 

LocalSaver placed a Image ad in 2020-03-20-2020-06-19, and got 3 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.LocalSaver Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada  Philippines,Canada  United States
Language  English  Filipino  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

LocalSaver has the best conversion in Canada, and can advertise more in Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.LocalSaver Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-20-2020-06-19  2019-12-11-2020-06-18  2020-04-02-2020-06-13
During  92 days  191 days 73 days 
Like  3  8  2
Share  0  4  0
Comment  0  1  0

Advertising effectiveness is a direct manifestation of advertising. LocalSaver ‘s Top 1 ad received 3 likes, 0 shares, 0 comments in just 92 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for LocalSaver, helping LocalSaver to grasp the ad data more clearly.