Top Ads on Loblaws

Loblaws Background Introduction:

We're sharing our love of food, the latest offers and upcoming sales at Loblaws stores in Ontario. 8am-8pm EST. #WeLoveFood

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Loblaws has been advertising and marketing on Facebook for many years. And Loblaws has placed 75 of ads on the Facebook platform in the last month. In the past few years,Loblaws has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Loblaws on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Loblaws. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Loblaws.


1.Loblaws Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Loblaws  Loblaws  Loblaws
Page Categories  Brand  Retail Company  Baby Goods/Kids Goods
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Loblaws Marketing Objectives Analysis: 

Loblaws has been operating in Brand for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Loblaws best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Loblaws Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Mayochup  We’re recruiting in-store shoppers NUK Orthodontic Pacifiers 
Ad Copy Text  Look what’s back Get your favourite mayo and ketchup mashup, Mayochup, available now.  Looking for temporary work? Our stores are hiring PC Express Colleagues to help with the growing num...  A soft, silicone solution for baby's sensitive skin. Check out our Sensitive pacifiers on Loblaws t...
Link Description  N/A  Apply today to join the Loblaw Companies Limited team - helping Canadians Live Life Well.Loblaw Companies Stores & Distribution Centres >Shoppers Drug Mart Stores >*** RECRUITING SCAM ALERT *** We are looking to hire part-time staff to help our stores and distribution centres during this time.Apply....  Get yours today!
Website Link
Text Word Count 89  360  105
Like 1300  2957  230

Loblaws Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Loblaws Top 1 ads got 1300 likes. Loblaws uses a sentence with the finishing touch title: “Mayochup”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Loblaws shared 89 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Loblaws should continue to optimize the ad content.

3.Loblaws Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-05-25-2020-06-18  2020-05-05-2020-06-01  2020-04-14-2020-05-31
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Loblaws are successful.

Loblaws Creative Analysis: 

Loblaws placed a Video ad in 2020-05-25-2020-06-18, and got 1300 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Loblaws Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada,United States  Canada  N/A
Language  N/A  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Loblaws has the best conversion in Canada,United States, and can advertise more in Canada,United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Loblaws Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-25-2020-06-18  2020-05-05-2020-06-01  2020-04-14-2020-05-31
During  25 days  28 days 48 days 
Like  1300  2957  230
Share  547  1760  16
Comment  1370  465  24

Advertising effectiveness is a direct manifestation of advertising. Loblaws ‘s Top 1 ad received 1300 likes, 547 shares, 1370 comments in just 25 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Loblaws, helping Loblaws to grasp the ad data more clearly.