Top Ads on Loblaws
Loblaws Background Introduction:
We're sharing our love of food, the latest offers and upcoming sales at Loblaws stores in Ontario. 8am-8pm EST. #WeLoveFood
Loblaws has been advertising and marketing on Facebook for many years. And Loblaws has placed 75 of ads on the Facebook platform in the last month. In the past few years,Loblaws has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Loblaws on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Loblaws. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Loblaws.
1.Loblaws Top 3 Ads Basic Understanding
|Page Categories||Brand||Retail Company||Baby Goods/Kids Goods|
Loblaws Marketing Objectives Analysis:
Loblaws has been operating in Brand for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Loblaws best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Loblaws Top 3 Ads Content Display
|Ad Headline||Mayochup||We’re recruiting in-store shoppers||NUK Orthodontic Pacifiers|
|Ad Copy Text||Look what’s back Get your favourite mayo and ketchup mashup, Mayochup, available now.||Looking for temporary work? Our stores are hiring PC Express Colleagues to help with the growing num...||A soft, silicone solution for baby's sensitive skin. Check out our Sensitive pacifiers on Loblaws t...|
|Link Description||N/A||Apply today to join the Loblaw Companies Limited team - helping Canadians Live Life Well.Loblaw Companies Stores & Distribution Centres >Shoppers Drug Mart Stores >*** RECRUITING SCAM ALERT *** We are looking to hire part-time staff to help our stores and distribution centres during this time.Apply....||Get yours today!|
|Text Word Count||89||360||105|
Loblaws Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Loblaws Top 1 ads got 1300 likes. Loblaws uses a sentence with the finishing touch title: “Mayochup”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Loblaws shared 89 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Loblaws should continue to optimize the ad content.
3.Loblaws Top 3 Ads Creative Selection
|Landing Page Link||https://www.loblaws.ca/search?search-bar=mayochup||https://www.loblawjobs.ca/?utm_campaign=P5_05/06/2020_Temporary-Work&utm_medium=1PCC_ps&utm_source=facebook&utm_term=na&utm_content=na_Standard_GTA-Only_na_na||https://www.loblaws.ca/Health-&-Bathing/Pacifiers-&-Teethers/Nuk-Silicone-Pacifier-Flexy/p/21172105_EA?utm_source=facebook&utm_medium=social&utm_campaign=nuk_2020&utm_content=link_ad_sensitive_fashion_trio&fbclid=IwAR3e6OXDqO2FhBKUsTQYsLFq0R7bHHEUnuOVSB-bX3LnBg3dV_-y1XJXX78|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Loblaws are successful.
Loblaws Creative Analysis:
Loblaws placed a Video ad in 2020-05-25-2020-06-18, and got 1300 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Loblaws Top 3 Ads Audience Analysis:
Loblaws has the best conversion in Canada,United States, and can advertise more in Canada,United States in the future.
5.Loblaws Top 3 Ads Performance Display
|During||25 days||28 days||48 days|
Advertising effectiveness is a direct manifestation of advertising. Loblaws ‘s Top 1 ad received 1300 likes, 547 shares, 1370 comments in just 25 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Loblaws, helping Loblaws to grasp the ad data more clearly.