Top Ads on Lobi

Lobi Background Introduction:

O Lobi surgiu para viabilizar aventuras aos cicloturistas que gostam de pedalar em trilhas alternativas junto à natureza.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Lobi has been advertising and marketing on Facebook for many years. And Lobi has placed 7 of ads on the Facebook platform in the last month. In the past few years,Lobi has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Lobi on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Lobi. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Lobi.


1.Lobi Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Lobi  Lobi  Lobi
Page Categories  News & Media Website  Nonprofit Organization  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Lobi Marketing Objectives Analysis: 

Lobi has been operating in News & Media Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Lobi best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Lobi Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Uvek je pravo vreme da počnete da trenirate TENIS! -  Er gebeurt meer in de binnenstad LOBi 
Ad Copy Text  Možda se među vama ili vašom decom krije novi Novak ili Ana, Tipsa ili Jelena, Zimonjić ili Boja...  ????We mogen trots zijn op de mensen en de gebouwen van onze stad. Wat maakt jou trots op je stad? ?...  -
Link Description  Tenis je sport koji najbolje razvija koordinacione i motoričke sposobnosti, kako kod starijih, tako i kod najmlađih. Upravo je Teniski klub ProTennis iz  N/A  N/A
Website Link
Text Word Count 175  211  324
Like 65  3  26

Lobi Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Lobi Top 1 ads got 65 likes. Lobi uses a sentence with the finishing touch title: “Uvek je pravo vreme da počnete da trenirate TENIS! -”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Lobi shared 175 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Lobi should continue to optimize the ad content.

3.Lobi Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Carousel
Ad Time   2020-05-13-2020-05-18  2020-05-11-2020-05-12  2020-01-20-2020-01-22
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Lobi are successful.

Lobi Creative Analysis: 

Lobi placed a Image ad in 2020-05-13-2020-05-18, and got 65 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Lobi Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Suriname  N/A
Language  Croatian  Dutch  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Lobi has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Lobi Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-13-2020-05-18  2020-05-11-2020-05-12  2020-01-20-2020-01-22
During  6 days  2 days 3 days 
Like  65  3  26
Share  10  0  4
Comment  6  0  2

Advertising effectiveness is a direct manifestation of advertising. Lobi ‘s Top 1 ad received 65 likes, 10 shares, 6 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Lobi, helping Lobi to grasp the ad data more clearly.