Top Ads on Living Scriptures

Living Scriptures Background Introduction:

We serve movie and programs for LDS families, to help teach values and changes lives.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Living Scriptures has been advertising and marketing on Facebook for many years. And Living Scriptures has placed 189 of ads on the Facebook platform in the last month. In the past few years,Living Scriptures has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Living Scriptures on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Living Scriptures. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Living Scriptures.

BigSpy

1.Living Scriptures Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Living Scriptures  Living Scriptures  Living Scriptures
Page Categories  Movie  Movie  Movie
Marketing Objectives Other  Other  Other
ECommerce Softwares  woocommerce  woocommerce  woocommerce

Living Scriptures Marketing Objectives Analysis: 

Living Scriptures has been operating in Movie for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Living Scriptures best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Living Scriptures Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Check out our video library  Get your first month free 2500+ titles for Latter-day Saint families Check out our video library 
Ad Copy Text  Interested in binge watching you can feel good about?  no setting  no setting
Link Description  N/A  Dramas, documentaries, comedies, children's shows and more just for Latter-day Saints!  Enjoy animated scripture stories, LDS comedies and dramas, church documentaries, inspirational films, values-based children's shows and much more. New titles every week!
Website Link  www.livingscriptures.com  www.livingscriptures.com  www.livingscriptures.com
CTA  LEARN_MORE  SIGN_UP  LEARN_MORE
Text Word Count 53  0  0
Like 8700  0  0

Living Scriptures Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Living Scriptures Top 1 ads got 8700 likes. Living Scriptures uses a sentence with the finishing touch title: “Check out our video library”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Living Scriptures shared 53 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Living Scriptures should continue to optimize the ad content.

3.Living Scriptures Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2018-03-27-2020-06-19  2019-12-17-2020-06-18  2020-03-19-2020-06-18
Landing Page Link  https://www.livingscriptures.com/?https://www_livingscriptures_com/?utm_source=facebook&utm_medium=ocpm&utm_campaign=3_conversions  https://www.livingscriptures.com/instrument-of-war-2017/   https://www.livingscriptures.com/mormon-netflix/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Living Scriptures are successful.

Living Scriptures Creative Analysis: 

Living Scriptures placed a Video ad in 2018-03-27-2020-06-19, and got 8700 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Living Scriptures Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines,Morocco  Canada,United States  United States,Canada
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Living Scriptures has the best conversion in Philippines,Morocco, and can advertise more in Philippines,Morocco in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Living Scriptures Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2018-03-27-2020-06-19  2019-12-17-2020-06-18  2020-03-19-2020-06-18
During  816 days  185 days 92 days 
Like  8700  0  0
Share  1450  0  0
Comment  522  0  0

Advertising effectiveness is a direct manifestation of advertising. Living Scriptures ‘s Top 1 ad received 8700 likes, 1450 shares, 522 comments in just 816 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Living Scriptures, helping Living Scriptures to grasp the ad data more clearly.