Top Ads on Livie & Luca

Livie & Luca Background Introduction:

Joyful Little Soles! Designed in the San Francisco Bay Area.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Livie & Luca has been advertising and marketing on Facebook for many years. And Livie & Luca has placed 51 of ads on the Facebook platform in the last month. In the past few years,Livie & Luca has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Livie & Luca on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Livie & Luca. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Livie & Luca.

BigSpy

1.Livie & Luca Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Livie & Luca  Livie & Luca  Livie & Luca
Page Categories  Baby Goods/Kids Goods  Baby Goods/Kids Goods  Baby Goods/Kids Goods
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Livie & Luca Marketing Objectives Analysis: 

Livie & Luca has been operating in Baby Goods/Kids Goods for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Livie & Luca best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Livie & Luca Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The Cutest Kids Shoes  The Cutest Kids Shoes The Cutest Kids Shoes 
Ad Copy Text  Hello Summer! ☀️ Our HUGE sale is on. 50% off over 90 styles. Don't miss your little one's size....  ☀️ Picnic perfect. OPRY vintage-inspired t-strap girls shoe in turquoise.  More than 50% OFF! ☀️ Picnic perfect. OPRY vintage-inspired t-strap girls shoe in Butterscotch.
Link Description  For babies, toddlers, little kids & youth.  For babies, toddlers, little kids & youth.  For babies, toddlers, little kids & youth.
Website Link  www.livieandluca.com  www.livieandluca.com  www.livieandluca.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 133  78  100
Like 158  741  134

Livie & Luca Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Livie & Luca Top 1 ads got 158 likes. Livie & Luca uses a sentence with the finishing touch title: “The Cutest Kids Shoes”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Livie & Luca shared 133 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Livie & Luca should continue to optimize the ad content.

3.Livie & Luca Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-16-2020-06-18  2020-05-26-2020-06-14  2020-06-02-2020-06-07
Landing Page Link  https://www.livieandluca.com/collections/sale?fbclid=IwAR2churI7JRKt-JEDzRPXsTtckanNm7bafuFFj03kqJBQgyZcH_gl0j7SrQ  https://www.livieandluca.com/collections/girls-shoes/products/opry-blue-bird   https://www.livieandluca.com/collections/girls-shoes/products/opry-butterscotch

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Livie & Luca are successful.

Livie & Luca Creative Analysis: 

Livie & Luca placed a Image ad in 2020-06-16-2020-06-18, and got 158 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Livie & Luca Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Livie & Luca has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Livie & Luca Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-18  2020-05-26-2020-06-14  2020-06-02-2020-06-07
During  3 days  20 days 6 days 
Like  158  741  134
Share  24  78  16
Comment  65  38  24

Advertising effectiveness is a direct manifestation of advertising. Livie & Luca ‘s Top 1 ad received 158 likes, 24 shares, 65 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Livie & Luca, helping Livie & Luca to grasp the ad data more clearly.