Top Ads on Liverpool FC

Liverpool FC Background Introduction:

Official Facebook page of Liverpool FC, 18 times champions of England and 5 times champions of Europe.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Liverpool FC has been advertising and marketing on Facebook for many years. And Liverpool FC has placed 485 of ads on the Facebook platform in the last month. In the past few years,Liverpool FC has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Liverpool FC on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Liverpool FC. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Liverpool FC.

BigSpy

1.Liverpool FC Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Liverpool FC  Liverpool FC  Liverpool FC
Page Categories  Sports Team  Sports Team  Sports Team
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Liverpool FC Marketing Objectives Analysis: 

Liverpool FC has been operating in Sports Team for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Liverpool FC best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Liverpool FC Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  A sneak peek at the Reds in FIFA 21  Up to 70% Off Alexander Kuznetsov 
Ad Copy Text  Time for your first look at the Reds in next-gen FIFA 21 – it’s coming!  The NB X #LFC Sale just got BIGGER! Now up to 70% off across kit and training wear online now.  Enter now for the chance to win a shirt signed by the number 14! T&Cs apply.
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  store.liverpoolfc.com  www.facebook.com
CTA    SHOP_NOW  
Text Word Count 76  94  76
Like 124  370  2

Liverpool FC Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Liverpool FC Top 1 ads got 124 likes. Liverpool FC uses a sentence with the finishing touch title: “A sneak peek at the Reds in FIFA 21 ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Liverpool FC shared 76 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Liverpool FC should continue to optimize the ad content.

3.Liverpool FC Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-18-2020-06-19  2020-04-22-2020-06-18  2020-06-10-2020-06-18
Landing Page Link  https://www.facebook.com/67920382572/posts/10159369430682573/  https://store.liverpoolfc.com/last-chance/kit?utm_source=facebook&utm_medium=paid-social&utm_campaign=1920_NBSale&fbclid=IwAR1HC5JLUJGQO7CMbRsmIWHZQKJEXT44joaiVXb1zN2tEvRpXH3gN101ZOQ   https://www.facebook.com/LiverpoolFC/?_sref_=10159321572622573&refid=28&_ft_=adid.6193646084938:qid.6839589975895747332:mf_story_key.4470681763857228495:is_sponsored.1:ei.AI@AQLTD5IJv6AmeCLcITJ6ejd4ofbWM_zKdIkYm-FJI2xr8ZnfCemJyvedJamwtFvkOEZQYMMDDkmmt4YaTRsmVhIn:top_level_post_id.10159321572617573:content_owner_id_new.67920382572:page_id.67920382572:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1592465827:filter.h_nor:tds_flgs.3:actrs.67920382572:page_insights.%7B%2267920382572%22:%7B%22page_id%22:67920382572,%22page_id_type%22:%22page%22,%22actor_id%22:67920382572,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591367363,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10159321572617573%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:67920382572,%22page_id%22:67920382572,%22post_id%22:10159321572617573,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Liverpool FC are successful.

Liverpool FC Creative Analysis: 

Liverpool FC placed a Video ad in 2020-06-18-2020-06-19, and got 124 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Liverpool FC Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Bulgaria  N/A  N/A
Language  English  English  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Liverpool FC has the best conversion in Bulgaria, and can advertise more in Bulgaria in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Liverpool FC Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-19  2020-04-22-2020-06-18  2020-06-10-2020-06-18
During  2 days  58 days 9 days 
Like  124  370  2
Share  12  16  1
Comment  3  27  466

Advertising effectiveness is a direct manifestation of advertising. Liverpool FC ‘s Top 1 ad received 124 likes, 12 shares, 3 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Liverpool FC, helping Liverpool FC to grasp the ad data more clearly.