Top Ads on Live Nation Australia & New Zealand

Live Nation Australia & New Zealand Background Introduction:

Live Nation Entertainment is the largest live entertainment company in the world. This is the official Facebook page for the Australia & New Zealand www.livenation.com.au

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Live Nation Australia & New Zealand has been advertising and marketing on Facebook for many years. And Live Nation Australia & New Zealand has placed 74 of ads on the Facebook platform in the last month. In the past few years,Live Nation Australia & New Zealand has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Live Nation Australia & New Zealand on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Live Nation Australia & New Zealand. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Live Nation Australia & New Zealand.

BigSpy

1.Live Nation Australia & New Zealand Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Live Nation Australia & New Zealand  Live Nation Australia & New Zealand  Live Nation Australia & New Zealand
Page Categories  Concert Tour  Concert Tour  Concert Tour
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Live Nation Australia & New Zealand Marketing Objectives Analysis: 

Live Nation Australia & New Zealand has been operating in Concert Tour for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Live Nation Australia & New Zealand best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Live Nation Australia & New Zealand Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Shapeshifter | Auckland  Harry Styles | Auckland Harry Styles | Sydney 2nd Show 
Ad Copy Text  Drum 'n' bass legends Shapeshifter are hitting up Auckland and Christchurch for two headline shows t...  Harry Styles is bringing 'Love On Tour' to Australia & New Zealand in 2020! In celebration of his s...  Harry Styles is bringing 'Love On Tour' to Australia & New Zealand in 2020! In celebration of his s...
Link Description  Muzika . 2 912 žmonių  Дуу хөгжим · 11,897 хүн  Musique · 3 147 personnes
Website Link  vodafone.co.nz  www.facebook.com  www.facebook.com
CTA  EVENT_RSVP  EVENT_RSVP  EVENT_RSVP
Text Word Count 200  261  238
Like 17  286  206

Live Nation Australia & New Zealand Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Live Nation Australia & New Zealand Top 1 ads got 17 likes. Live Nation Australia & New Zealand uses a sentence with the finishing touch title: “Shapeshifter | Auckland”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Live Nation Australia & New Zealand shared 200 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is EVENT_RSVP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Live Nation Australia & New Zealand should continue to optimize the ad content.

3.Live Nation Australia & New Zealand Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-16-2020-06-17  2020-03-11-2020-04-02  2020-04-02-2020-04-02
Landing Page Link  https://music.rewards.vodafone.co.nz  https://www.facebook.com/events/618759915634439/   https://www.facebook.com/events/618759915634439/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Live Nation Australia & New Zealand are successful.

Live Nation Australia & New Zealand Creative Analysis: 

Live Nation Australia & New Zealand placed a Image ad in 2020-06-16-2020-06-17, and got 17 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Live Nation Australia & New Zealand Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Lithuania  N/A  N/A
Language  Lithuanian  Ukrainian  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Live Nation Australia & New Zealand has the best conversion in Lithuania, and can advertise more in Lithuania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Live Nation Australia & New Zealand Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-17  2020-03-11-2020-04-02  2020-04-02-2020-04-02
During  2 days  23 days 1 days 
Like  17  286  206
Share  2  0  0
Comment  2  56  17

Advertising effectiveness is a direct manifestation of advertising. Live Nation Australia & New Zealand ‘s Top 1 ad received 17 likes, 2 shares, 2 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Live Nation Australia & New Zealand, helping Live Nation Australia & New Zealand to grasp the ad data more clearly.