Top Ads on Liv Up

Liv Up Background Introduction:

A start up de alimentação saudável que acredita que é possível dar certo, fazendo a coisa certa, do jeito certo! - e sem perder o bom humor =P

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Liv Up has been advertising and marketing on Facebook for many years. And Liv Up has placed 106 of ads on the Facebook platform in the last month. In the past few years,Liv Up has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Liv Up on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Liv Up. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Liv Up.

BigSpy

1.Liv Up Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Liv Up  Liv Up  Liv Up
Page Categories  Health Food Store  Health Food Store  Health Food Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Liv Up Marketing Objectives Analysis: 

Liv Up has been operating in Health Food Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Liv Up best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Liv Up Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Bolinhas de tapioca com chia e linhaça  Camarão ao Leite de Coco e Curry Liv Up | Vem provar Liv Up 
Ad Copy Text  Tá precisando comer alimentos saudáveis, que tenham bons preços e sejam fáceis de preparar? Cliq...  Bora terminar seu pedido? Falta pouco para você começar a comer melhor e com menos trabalho.  no setting
Link Description  N/A  N/A  Confira nossa seleção personalizada para você. Comida congelada gostosa e prática pronta para consumo. Delivery de comida congelada em SP. Faça seu pedido pelo site!
Website Link  www.livup.com.br  www.livup.com.br  www.livup.com.br
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 141  94  0
Like 0  0  1

Liv Up Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Liv Up Top 1 ads got 0 likes. Liv Up uses a sentence with the finishing touch title: “Bolinhas de tapioca com chia e linhaça”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Liv Up shared 141 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Liv Up should continue to optimize the ad content.

3.Liv Up Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2020-05-28-2020-06-18  2020-05-28-2020-06-17  2020-06-12-2020-06-17
Landing Page Link  https://www.livup.com.br/prato-comida-congelada-couscous-marroquino-castanha-de-caju-passas-saint-peter-limao-siciliano-brocolis-no-vapor/pr?utm_source=facebook&utm_medium=cpc&utm_campaign=_EC_Acq_PurchaseDABA&utm_term=_EC_Acq_PurchaseDABA_._._._._Broad_._._18-50_._oCPM&utm_content=_EC_Acq_PurchaseDABA_._._._._Broad_._._18-50_._oCPM_Catalogo_Institucional_Garanta_DABA_20200306&fbclid=IwAR0C6JnAkjq-ca2tuYI9MiOT3nExX8dPIsDojfbK-Ew6rPpzcOJEJ4TAgTI  https://www.livup.com.br/pupunha-assada/p?utm_source=facebook&utm_medium=cpc&utm_campaign=_EC_Rmkt_Purchase_DPA&utm_term=_EC_Rmkt_Purchase_DPA_._._._._VisitouN%C3%A3oComprou_._._18-50_60_oCPM&utm_content=_EC_Rmkt_Purchase_DPA_._._._._VisitouN%C3%A3oComprou_._._18-50_60_oCPM_DPA_._ComerBem_._20200317&fbclid=IwAR2KIl78YOemGDOIpTK7GfwQXEMxIR0ee79TQN6a8fek70UOM7j-eARwiY8   https://www.livup.com.br/especial/especiais-de-inverno?utm_source=facebook&utm_medium=cpc&utm_campaign=_EC_Acq_Purchase_SPRIO&utm_term=_EC_Acq_Purchase_SPRIO_._._._SPRIO_HighProb_1_._18-50_._oCPM&utm_content=_EC_Acq_Purchase_SPRIO_._._._SPRIO_HighProb_1_._18-50_._oCPM_PPL_Festival_Inverno_Linha01_20200612&coupon=ESPECIAL20&fbclid=IwAR3lDxIJ25osViKDUTrLIxTp2p50ZwmU-ClXGIk0vmcANbqZqXvtthK_Ac0

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Liv Up are successful.

Liv Up Creative Analysis: 

Liv Up placed a Carousel ad in 2020-05-28-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Liv Up Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  N/A  N/A
Language  Portuguese  Portuguese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Liv Up has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Liv Up Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-28-2020-06-18  2020-05-28-2020-06-17  2020-06-12-2020-06-17
During  20 days  21 days 6 days 
Like  0  0  1
Share  31  3  1
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Liv Up ‘s Top 1 ad received 0 likes, 31 shares, 0 comments in just 20 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Liv Up, helping Liv Up to grasp the ad data more clearly.