Top Ads on Little Big Change

Little Big Change Background Introduction:

Little Big Change, ce sont des couches ultra-absorbantes, douces pour les fesses de bébé et sans produits toxiques ! Certifiées Oeko Tex et Dermatest 5 Stars et livrées chez vous tous les mois pour 49€.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Little Big Change has been advertising and marketing on Facebook for many years. And Little Big Change has placed 65 of ads on the Facebook platform in the last month. In the past few years,Little Big Change has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Little Big Change on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Little Big Change. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Little Big Change.


1.Little Big Change Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Little Big Change  Little Big Change  Little Big Change
Page Categories  Baby Goods/Kids Goods  Website  Baby Goods/Kids Goods
Marketing Objectives Other  Other  Other
ECommerce Softwares  magento  magento  magento

Little Big Change Marketing Objectives Analysis: 

Little Big Change has been operating in Baby Goods/Kids Goods for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Little Big Change best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Little Big Change Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Découvrez nos Abonnements Couches  20€ de réduction sur la 1ère box N/A 
Ad Copy Text  L'abonnement LITTLE BIG CHANGE, c'est : ✔ Des couches saines ET efficaces ✔ Livrées chez vous q...  no setting  no setting
Link Description  N/A  Abonnez-vous, c'est sans engagement !  N/A
Website Link
Text Word Count 162  0  0
Like 37  0  0

Little Big Change Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Little Big Change Top 1 ads got 37 likes. Little Big Change uses a sentence with the finishing touch title: “Découvrez nos Abonnements Couches”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Little Big Change shared 162 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Little Big Change should continue to optimize the ad content.

3.Little Big Change Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-05-28-2020-06-18  2020-06-11-2020-06-15  2020-06-10-2020-06-12
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Little Big Change are successful.

Little Big Change Creative Analysis: 

Little Big Change placed a Video ad in 2020-05-28-2020-06-18, and got 37 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Little Big Change Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  France  N/A  France
Language  French  French  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Little Big Change has the best conversion in France, and can advertise more in France in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Little Big Change Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-28-2020-06-18  2020-06-11-2020-06-15  2020-06-10-2020-06-12
During  22 days  5 days 3 days 
Like  37  0  0
Share  3  0  0
Comment  16  0  0

Advertising effectiveness is a direct manifestation of advertising. Little Big Change ‘s Top 1 ad received 37 likes, 3 shares, 16 comments in just 22 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Little Big Change, helping Little Big Change to grasp the ad data more clearly.