Top Ads on Little Caesars

Little Caesars Background Introduction:

The world's easiest way to pizza.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Little Caesars has been advertising and marketing on Facebook for many years. And Little Caesars has placed 393 of ads on the Facebook platform in the last month. In the past few years,Little Caesars has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Little Caesars on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Little Caesars. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Little Caesars.

BigSpy

1.Little Caesars Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Little Caesars  Little Caesars  Little Caesars
Page Categories  Pizza Place  Pizza Place  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Little Caesars Marketing Objectives Analysis: 

Little Caesars has been operating in Pizza Place for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Little Caesars best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Little Caesars Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Stuffed Crazy Bread®  Stuffed Crazy Bread® Thin Crust pizza is here 
Ad Copy Text  $3.49 Prices may vary.  $3.49 Prices may vary.  A crust so thin, you’ll have to keep your eyes peeled. Get the new Little Caesars® Thin Crus...
Link Description  If you love pizza, you've come to the right app. AND WE DELIVER! Sorry, couldn’t wait to get that out. This is the app that can make you a pizza artist. Create your own masterpiece online and then get it delivered. Yes, we now deliver! I know, right?! Or use Pizza Portal® Pickup. Add your favorit...  N/A  Get it delivered to your door
Website Link  play.google.com  play.google.com  littlecaesars.ca
CTA  ORDER_NOW  ORDER_NOW  SHOP_NOW
Text Word Count 23  22  245
Like 5049  1  13

Little Caesars Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Little Caesars Top 1 ads got 5049 likes. Little Caesars uses a sentence with the finishing touch title: “Stuffed Crazy Bread®”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Little Caesars shared 23 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is ORDER_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Little Caesars should continue to optimize the ad content.

3.Little Caesars Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-09-2020-06-18  2020-06-04-2020-06-16  2020-06-15-2020-06-15
Landing Page Link  https://play.google.com/store/apps/details?id=com.littlecaesars  https://play.google.com/store/apps/details?id=com.littlecaesars&fbclid=IwAR1NigpyrBtr7Ey5dACd9fg7rASFu9EvTK_ZSlHtNSfK2irdE4ad1TifhFM   https://littlecaesars.ca/en-ca/order/?utm_source=facebook&utm_medium=social&utm_campaign=jungle%7C2020%7Cen%7CPerformance%7CDelivery_national+New+-+Web&utm_content=website%7Call%7Cgeo_Delivery&utm_term=Thin+Crust+(Delivery)+-+Video&fbclid=IwAR2IKC8QSmdGibqtVJDwJBfkPonDBSYTOtTaWgUJi667czVYVZmeHy8UmK0

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Little Caesars are successful.

Little Caesars Creative Analysis: 

Little Caesars placed a Image ad in 2020-06-09-2020-06-18, and got 5049 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Little Caesars Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  N/A  Canada
Language  English  English  Dutch

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Little Caesars has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Little Caesars Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-18  2020-06-04-2020-06-16  2020-06-15-2020-06-15
During  10 days  13 days 1 days 
Like  5049  1  13
Share  1620  277  2
Comment  1287  394  5

Advertising effectiveness is a direct manifestation of advertising. Little Caesars ‘s Top 1 ad received 5049 likes, 1620 shares, 1287 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Little Caesars, helping Little Caesars to grasp the ad data more clearly.