Top Ads on Litteraturhuset

Litteraturhuset Background Introduction:

Litteraturhuset i Oslo er Europas største og har rom for mange typar aktivitetar. Det passar både for dei som vil lese avisa over ein kopp kaffi, dei som vil ha mat for tanken på eit av arrangementa våre, og dei som vil halde sitt eige møte.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Litteraturhuset has been advertising and marketing on Facebook for many years. And Litteraturhuset has placed 24 of ads on the Facebook platform in the last month. In the past few years,Litteraturhuset has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Litteraturhuset on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Litteraturhuset. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Litteraturhuset.

BigSpy

1.Litteraturhuset Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Litteraturhuset  Litteraturhuset  Litteraturhuset
Page Categories  Organization  Cultural Center  Cultural Center
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  N/A  N/A

Litteraturhuset Marketing Objectives Analysis: 

Litteraturhuset has been operating in Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Litteraturhuset best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Litteraturhuset Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Litteraturhuset Fredrikstad  Hva er borgerlønn? Marlon Langeland fra SKAM 
Ad Copy Text  no setting  Paven, FNs generalsekretær og en rekke Nobelprisvinnende økonomer ber nå om borgerlønn. Hvorfor?  Hvordan er det å leve med en voldelig far?
Link Description  N/A    
Website Link  litthusfred.no  www.youtube.com  www.youtube.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  100  43
Like 0  351  153

Litteraturhuset Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Litteraturhuset Top 1 ads got 0 likes. Litteraturhuset uses a sentence with the finishing touch title: “Litteraturhuset Fredrikstad”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Litteraturhuset shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Litteraturhuset should continue to optimize the ad content.

3.Litteraturhuset Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-01-05-2020-06-03  2020-05-03-2020-05-21  2020-04-15-2020-05-07
Landing Page Link  https://litthusfred.no/utleie/  https://www.youtube.com/watch?v=Ce9fVBTwT8s   https://www.youtube.com/watch?v=NIO8lBLtELU

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Litteraturhuset are successful.

Litteraturhuset Creative Analysis: 

Litteraturhuset placed a Carousel ad in 2020-01-05-2020-06-03, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Litteraturhuset Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Norway  N/A  N/A
Language  Norwegian  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Litteraturhuset has the best conversion in Norway, and can advertise more in Norway in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Litteraturhuset Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-01-05-2020-06-03  2020-05-03-2020-05-21  2020-04-15-2020-05-07
During  151 days  19 days 23 days 
Like  0  351  153
Share  0  64  9
Comment  0  51  6

Advertising effectiveness is a direct manifestation of advertising. Litteraturhuset ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 151 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Litteraturhuset, helping Litteraturhuset to grasp the ad data more clearly.