Top Ads on Literati

Literati Background Introduction:

Literati searches the world and find the most beloved books for every age. Every month, our subscribers receive five of the highest quality children's books. Explore everything for a week, and buy what you love (at a discount). <3

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Literati has been advertising and marketing on Facebook for many years. And Literati has placed 74 of ads on the Facebook platform in the last month. In the past few years,Literati has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Literati on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Literati. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Literati.


1.Literati Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Literati  Literati  Literati
Page Categories  Education Company  Education Company  Education Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Literati Marketing Objectives Analysis: 

Literati has been operating in Education Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Literati best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Literati Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Raising Readers Just Like You  Perfect Books for Ages 0-12 Raising Readers Just Like You 
Ad Copy Text  You want them to focus on stories, not screens—but we know that’s easier said than done. That’...  Books versus TV is a hard battle to win, we know. That’s why we send stories that are better than ...  You want them to focus on stories, not screens—but we know that’s easier said than done. That’...
Link Description  N/A  Book club for kids that lets you try before you buy! Sign-up for our award-winning kids book club & get the world’s best children’s books delivered to your door!  Book club for kids that lets you try before you buy! Sign-up for our award-winning kids book club & get the world’s best children’s books delivered to your door!
Website Link
Text Word Count 395  346  402
Like 324  25  3

Literati Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Literati Top 1 ads got 324 likes. Literati uses a sentence with the finishing touch title: “Raising Readers Just Like You”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Literati shared 395 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Literati should continue to optimize the ad content.

3.Literati Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-13-2020-06-18  2020-05-26-2020-06-16  2020-06-13-2020-06-14
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Literati are successful.

Literati Creative Analysis: 

Literati placed a Video ad in 2020-06-13-2020-06-18, and got 324 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Literati Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  France  United States  Venezuela
Language  German  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Literati has the best conversion in France, and can advertise more in France in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Literati Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-13-2020-06-18  2020-05-26-2020-06-16  2020-06-13-2020-06-14
During  6 days  22 days 2 days 
Like  324  25  3
Share  92  7  0
Comment  55  3  0

Advertising effectiveness is a direct manifestation of advertising. Literati ‘s Top 1 ad received 324 likes, 92 shares, 55 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Literati, helping Literati to grasp the ad data more clearly.