Top Ads on LiteracyPlanet

LiteracyPlanet Background Introduction:

Online resource with 1,000s of fun and interactive literacy games for children of all abilities aged 4-15yrs. Available for schools and home users.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

LiteracyPlanet has been advertising and marketing on Facebook for many years. And LiteracyPlanet has placed 37 of ads on the Facebook platform in the last month. In the past few years,LiteracyPlanet has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for LiteracyPlanet on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for LiteracyPlanet. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from LiteracyPlanet.

BigSpy

1.LiteracyPlanet Top 3 Ads Basic Understanding

   top1  top2  top3
Name  LiteracyPlanet  LiteracyPlanet  LiteracyPlanet
Page Categories  Education  Education  Education
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

LiteracyPlanet Marketing Objectives Analysis: 

LiteracyPlanet has been operating in Education for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. LiteracyPlanet best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.LiteracyPlanet Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Try LiteracyPlanet for Free  Unlock Your FREE Trial Now Sign Up For Free Access  
Ad Copy Text  It's a challenging time for the world, as the global pandemic has affected everything including scho...  Learning from home made fun and easy! Our interactive exercises are curriculum-aligned and used by...  It's a challenging time for the world, as the global pandemic has affected everything including scho...
Link Description  LiteracyPlanet is a leader in online literacy education that empowers educators.  Let's get you started.  LiteracyPlanet is a leader in online literacy education that empowers educators.
Website Link  www.literacyplanet.com  www.literacyplanet.com  www.literacyplanet.com
CTA  SIGN_UP  SIGN_UP  SIGN_UP
Text Word Count 261  1222  261
Like 367  1  734

LiteracyPlanet Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. LiteracyPlanet Top 1 ads got 367 likes. LiteracyPlanet uses a sentence with the finishing touch title: “Try LiteracyPlanet for Free ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. LiteracyPlanet shared 261 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. LiteracyPlanet should continue to optimize the ad content.

3.LiteracyPlanet Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-03-29-2020-06-20  2020-05-17-2020-06-05  2020-04-22-2020-05-27
Landing Page Link  https://www.literacyplanet.com/au/free-overview-3/?utm_source=facebook&utm_medium=cpc&utm_campaign=WP+BAU+Ads+AU+2020+%E2%80%93+COVID19+Offer&utm_content=AU+Teachers+(Interest+Based)+%E2%80%93+Copy&fbclid=IwAR1WsrzamKhsyEKyPwpsCiCdAAopecCvsqnYtXTOOAo60aR8TsFM8a3gR9w  https://www.literacyplanet.com/au/subscribe/?utm_source=facebook&utm_medium=cpc&utm_campaign=WP_Ecom_Campaign_WARM_AU&utm_content=AU+-+FB/IG+Engagers+30days+%2B+Parents&fbclid=IwAR0_1Ju2W1OQmS7YvmVx3Tm1i5LK5aiRekkWcY9eiUs6dgGmlr4tOKbqflc   https://www.literacyplanet.com/uk/free-overview-2/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by LiteracyPlanet are successful.

LiteracyPlanet Creative Analysis: 

LiteracyPlanet placed a Image ad in 2020-03-29-2020-06-20, and got 367 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.LiteracyPlanet Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  India,United Kingdom  N/A  United Kingdom,India
Language  English  French  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

LiteracyPlanet has the best conversion in India,United Kingdom, and can advertise more in India,United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.LiteracyPlanet Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-29-2020-06-20  2020-05-17-2020-06-05  2020-04-22-2020-05-27
During  84 days  20 days 36 days 
Like  367  1  734
Share  90  0  120
Comment  30  0  79

Advertising effectiveness is a direct manifestation of advertising. LiteracyPlanet ‘s Top 1 ad received 367 likes, 90 shares, 30 comments in just 84 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for LiteracyPlanet, helping LiteracyPlanet to grasp the ad data more clearly.