Top Ads on Liquid Web

Liquid Web Background Introduction:

An industry-leading web hosting and cloud services provider with a human touch.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Liquid Web has been advertising and marketing on Facebook for many years. And Liquid Web has placed 77 of ads on the Facebook platform in the last month. In the past few years,Liquid Web has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Liquid Web on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Liquid Web. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Liquid Web.

BigSpy

1.Liquid Web Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Liquid Web  Liquid Web  Liquid Web
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Liquid Web Marketing Objectives Analysis: 

Liquid Web has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Liquid Web best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Liquid Web Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  HIPAA-Compliant Solutions for Telemedicine, Apps, and More  HIPAA-Compliant Solutions for Telemedicine N/A 
Ad Copy Text  no setting  no setting  no setting
Link Description  Protect your ePHI with secure, reliable HIPAA-compliant hosting and 24/7 support from Liquid Web  Protect your ePHI with secure, reliable HIPAA-compliant hosting and 24/7 support from Liquid Web  N/A
Website Link  go.liquidweb.com  go.liquidweb.com  go.liquidweb.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

Liquid Web Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Liquid Web Top 1 ads got 0 likes. Liquid Web uses a sentence with the finishing touch title: “HIPAA-Compliant Solutions for Telemedicine, Apps, and More”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Liquid Web shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Liquid Web should continue to optimize the ad content.

3.Liquid Web Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-06-14-2020-06-18  2020-06-14-2020-06-18  2020-04-16-2020-06-18
Landing Page Link  https://go.liquidweb.com/hipaa-compliance/?_bf=6176828826302&utm_campaign=mh-hpa-mid-pdso-dgt-hipaa&utm_source=facebook&utm_medium=paid-social&utm_content=fb3b  https://go.liquidweb.com/hipaa-compliance/?_bf=6176828761102&utm_campaign=mh-hpa-mid-pdso-dgt-hipaa&utm_source=facebook&utm_medium=paid-social&utm_content=fb2a   https://go.liquidweb.com/hipaa-compliance/?utm_campaign=mh-hpa-mid-pdso-dgt-hipaa&utm_source=facebook&utm_medium=paid-social

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Liquid Web are successful.

Liquid Web Creative Analysis: 

Liquid Web placed a Image ad in 2020-06-14-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Liquid Web Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States,Canada
Language  English  English  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Liquid Web has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Liquid Web Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-18  2020-06-14-2020-06-18  2020-04-16-2020-06-18
During  5 days  5 days 64 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Liquid Web ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Liquid Web, helping Liquid Web to grasp the ad data more clearly.