Top Ads on Liputan6

Liputan6 Background Introduction:

Official Facebook Page of "Portal informasi global dengan video musik, hiburan dan olahraga yang lebih aktual, tajam dan terpercaya"

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Liputan6 has been advertising and marketing on Facebook for many years. And Liputan6 has placed 90 of ads on the Facebook platform in the last month. In the past few years,Liputan6 has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Liputan6 on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Liputan6. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Liputan6.


1.Liputan6 Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Liputan6  Liputan6  Liputan6
Page Categories  News & Media Website  News & Media Website  News & Media Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Liputan6 Marketing Objectives Analysis: 

Liputan6 has been operating in News & Media Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Liputan6 best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Liputan6 Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Ramai Soal Trombosis Penyebab Pasien Meninggal  31 Aplikasi Android Berbahaya Dihapus Google, Kamu Harus Cek Daftarnya Cek Fakta: Tidak Benar Drama Korea My Secret Terrius Ramalkan COVID-19 
Ad Copy Text  Kabar ini beredar ramai melalui pesan berantai, jika pandemi disebabkan bakteri dan meninggal karena...  Inilah Daftar Aplikasi Android Yang Berbahaya Dan Dihapus Dari Playstore, Jika Ada Pada Ponsel Kamu ...  Disebutkan oleh akun itu jika drama Korea ini telah memprediksi bakal munculnya pandemi Corona. Hal ...
Link Description  Jagat media sosial beberapa waktu lalu heboh dengan kabar tentang bakteri yang menjadi penyebab kematian pada pasien positif virus corona atau Covid-19.  Software 31 aplikasi Android ini bisa membombardir pengguna dengan iklan mengganggu. Itu sebabnya dihapus Google.  Viral kabar serial My Secret Terrius memprediksi pandemi virus corona COVID-19. Benarkah?
Website Link
Text Word Count 123  126  155
Like 139  44  78

Liputan6 Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Liputan6 Top 1 ads got 139 likes. Liputan6 uses a sentence with the finishing touch title: “Ramai Soal Trombosis Penyebab Pasien Meninggal”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Liputan6 shared 123 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Liputan6 should continue to optimize the ad content.

3.Liputan6 Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-18-2020-06-20  2020-06-17-2020-06-18  2020-04-30-2020-05-08
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Liputan6 are successful.

Liputan6 Creative Analysis: 

Liputan6 placed a Image ad in 2020-06-18-2020-06-20, and got 139 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Liputan6 Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Indonesia
Language  Indonesian  Indonesian  Indonesian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Liputan6 has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Liputan6 Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-20  2020-06-17-2020-06-18  2020-04-30-2020-05-08
During  3 days  2 days 9 days 
Like  139  44  78
Share  17  4  16
Comment  26  3  5

Advertising effectiveness is a direct manifestation of advertising. Liputan6 ‘s Top 1 ad received 139 likes, 17 shares, 26 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Liputan6, helping Liputan6 to grasp the ad data more clearly.