Top Ads on Lipton Vietnam

Lipton Vietnam Background Introduction:

Những điều tốt nhất sẽ đến khi bạn mở lòng đón nhận. Thưởng thức từng ngụm trà Lipton, tinh thần bạn sẽ thêm thăng hoa để đón nhận cuộc sống tươi sáng này.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Lipton Vietnam has been advertising and marketing on Facebook for many years. And Lipton Vietnam has placed 45 of ads on the Facebook platform in the last month. In the past few years,Lipton Vietnam has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Lipton Vietnam on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Lipton Vietnam. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Lipton Vietnam.

BigSpy

1.Lipton Vietnam Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Lipton Vietnam  Lipton Vietnam  Lipton Vietnam
Page Categories  Food & Beverage Company  Food & Beverage Company  Food & Beverage Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Lipton Vietnam Marketing Objectives Analysis: 

Lipton Vietnam has been operating in Food & Beverage Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Lipton Vietnam best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Lipton Vietnam Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Lipton  Lipton Lipton 
Ad Copy Text  -  -  -
Link Description  Connecting people with products they love  Connecting people with products they love  Connecting people with products they love
Website Link  bit.ly  bit.ly  bit.ly
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 1089  1413  1011
Like 13346  2446  1744

Lipton Vietnam Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Lipton Vietnam Top 1 ads got 13346 likes. Lipton Vietnam uses a sentence with the finishing touch title: “Lipton”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Lipton Vietnam shared 1089 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Lipton Vietnam should continue to optimize the ad content.

3.Lipton Vietnam Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-21-2020-06-20  2020-05-21-2020-06-20  2020-05-21-2020-06-09
Landing Page Link  https://brand-vn.shortlyst.com/lipton/6002?utm_medium=display&utm_source=ULV_FB_RnF&utm_campaign=L-Lipton-Agile_Mar2020-PM-Multiple-NA_LV5_CF1539_BF0648_VN&fbclid=IwAR1JoTn2KwG8qqdeKgIw2P0t6IeNNqJlO_IbrtDCsK4c35hBBnOJSdZkBsw  https://brand-vn.shortlyst.com/lipton/6002?utm_medium=display&utm_source=ULV_FB_RnF&utm_campaign=L-Lipton-Agile_Mar2020-PM-Multiple-NA_LV5_CF1539_BF0648_VN&fbclid=IwAR1JoTn2KwG8qqdeKgIw2P0t6IeNNqJlO_IbrtDCsK4c35hBBnOJSdZkBsw   https://brand-vn.shortlyst.com/lipton/6002?utm_medium=display&utm_source=ULV_FB_RnF&utm_campaign=L-Lipton-Agile_Mar2020-PM-Multiple-NA_LV5_CF1539_BF0648_VN&fbclid=IwAR1JoTn2KwG8qqdeKgIw2P0t6IeNNqJlO_IbrtDCsK4c35hBBnOJSdZkBsw

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Lipton Vietnam are successful.

Lipton Vietnam Creative Analysis: 

Lipton Vietnam placed a Image ad in 2020-05-21-2020-06-20, and got 13346 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Lipton Vietnam Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Vietnam  Vietnam  Vietnam
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Lipton Vietnam has the best conversion in Vietnam, and can advertise more in Vietnam in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Lipton Vietnam Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-21-2020-06-20  2020-05-21-2020-06-20  2020-05-21-2020-06-09
During  31 days  31 days 20 days 
Like  13346  2446  1744
Share  88  43  14
Comment  332  111  57

Advertising effectiveness is a direct manifestation of advertising. Lipton Vietnam ‘s Top 1 ad received 13346 likes, 88 shares, 332 comments in just 31 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Lipton Vietnam, helping Lipton Vietnam to grasp the ad data more clearly.