Top Ads on Lipton Ice Tea

Lipton Ice Tea Background Introduction:

Bądź Bardziej z Lipton Ice Tea!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Lipton Ice Tea has been advertising and marketing on Facebook for many years. And Lipton Ice Tea has placed 225 of ads on the Facebook platform in the last month. In the past few years,Lipton Ice Tea has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Lipton Ice Tea on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Lipton Ice Tea. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Lipton Ice Tea.

BigSpy

1.Lipton Ice Tea Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Lipton Ice Tea  Lipton Ice Tea  Lipton Ice Tea
Page Categories  Foodservice Distributor  Foodservice Distributor  Foodservice Distributor
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Lipton Ice Tea Marketing Objectives Analysis: 

Lipton Ice Tea has been operating in Foodservice Distributor for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Lipton Ice Tea best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Lipton Ice Tea Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Lipton Ice Tea sărbătorește Soarele  Spróbuj nowej Lipton Ice Tea Green White Peach! Lipton Ice Tea 
Ad Copy Text  Doar good vibes și surprize te așteaptă pe Insta @liptonicetearo în cea mai lungă zi ☀️ din...  By życie nie straciło smaku, powinniśmy próbować nowych rzeczy Na przykład lekkiego smaku bi...  Dopřej si citronové povzbuzení! Chladivá vzpruha políbená Sluncem!
Link Description  N/A  N/A  Dopřej si citronové povzbuzení! Chladivá vzpruha políbená Sluncem!
Website Link  bit.ly  www.facebook.com  www.facebook.com
CTA      
Text Word Count 439  417  73
Like 75  177  6

Lipton Ice Tea Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Lipton Ice Tea Top 1 ads got 75 likes. Lipton Ice Tea uses a sentence with the finishing touch title: “Lipton Ice Tea sărbătorește Soarele”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Lipton Ice Tea shared 439 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Lipton Ice Tea should continue to optimize the ad content.

3.Lipton Ice Tea Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-06-18-2020-06-20  2020-06-14-2020-06-20  2020-06-11-2020-06-19
Landing Page Link  https://www.instagram.com/accounts/login/?next=/p/CBm_UL_JPUZ/  https://www.facebook.com/473914896002189/posts/3147093932017592/   https://www.facebook.com/LiptonIceTeaCZ/photos/a.323165274702614/1232263443792788/?type=3

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Lipton Ice Tea are successful.

Lipton Ice Tea Creative Analysis: 

Lipton Ice Tea placed a Video ad in 2020-06-18-2020-06-20, and got 75 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Lipton Ice Tea Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania  Poland  Czech
Language  Romanian  Polish  Czech

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Lipton Ice Tea has the best conversion in Romania, and can advertise more in Romania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Lipton Ice Tea Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-20  2020-06-14-2020-06-20  2020-06-11-2020-06-19
During  3 days  7 days 9 days 
Like  75  177  6
Share  0  6  0
Comment  2  53  0

Advertising effectiveness is a direct manifestation of advertising. Lipton Ice Tea ‘s Top 1 ad received 75 likes, 0 shares, 2 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Lipton Ice Tea, helping Lipton Ice Tea to grasp the ad data more clearly.