Top Ads on LinkedIn Talent Solutions
LinkedIn Talent Solutions Background Introduction:
Transform your business with the world's best talent. Recruit faster & better with talent acquisition news, recruiting tools and best practices on LinkedIn
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
LinkedIn Talent Solutions has been advertising and marketing on Facebook for many years. And LinkedIn Talent Solutions has placed 728 of ads on the Facebook platform in the last month. In the past few years,LinkedIn Talent Solutions has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for LinkedIn Talent Solutions on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for LinkedIn Talent Solutions. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from LinkedIn Talent Solutions.
1.LinkedIn Talent Solutions Top 3 Ads Basic Understanding
| top1 | top2 | top3 | |
| Name | LinkedIn Talent Solutions | LinkedIn Talent Solutions | LinkedIn Talent Solutions |
| Page Categories | Company | Company | Company |
| Marketing Objectives | Other | Other | Other |
| ECommerce Softwares | N/A | N/A | N/A |
LinkedIn Talent Solutions Marketing Objectives Analysis:
LinkedIn Talent Solutions has been operating in Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. LinkedIn Talent Solutions best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.LinkedIn Talent Solutions Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
| top1 | top2 | top3 | |
| Ad Headline | The 5 Company Responses to Coronavirus That Resonated the Most on LinkedIn | Top 30 Interview Questions | Leadership impacts the entire organization |
| Ad Copy Text | Whether it’s adapting snorkeling masks for ventilators or creating comics, one issue unites all of... | We asked 1,300 hiring managers about the soft skills they look for and the behavioral questions they... | People leadership is a vital part of employee and company performance. Learn which habits are common... |
| Link Description | When you’re facing so much uncertainty, it might seem like the safest thing to do is to stay quiet. However, many companies are finding that stepping forward and talking openly with their employees and customers about their coronavirus response is a powerful way to stay connected, transparent, and... | Identify top candidates. | 5 skills every leader should adopt to improve employee engagement and company performance. |
| Website Link | lnkd.in | business.linkedin.com | business.linkedin.com |
| CTA | DOWNLOAD | DOWNLOAD | |
| Text Word Count | 172 | 105 | 119 |
| Like | 5178 | 300 | 43 |
LinkedIn Talent Solutions Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. LinkedIn Talent Solutions Top 1 ads got 5178 likes. LinkedIn Talent Solutions uses a sentence with the finishing touch title: “The 5 Company Responses to Coronavirus That Resonated the Most on LinkedIn”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. LinkedIn Talent Solutions shared 172 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. LinkedIn Talent Solutions should continue to optimize the ad content.
3.LinkedIn Talent Solutions Top 3 Ads Creative Selection
| top1 | top2 | top3 | |
| Creative Type | Image | Image | Image |
| Ad Time | 2020-04-16-2020-06-18 | 2020-04-15-2020-06-16 | 2020-06-08-2020-06-14 |
| Landing Page Link | https://business.linkedin.com/talent-solutions/blog/employer-brand/2020/company-responses-to-coronavirus-that-resonated-on-linkedin?src=fb-fb&veh=fb-fb&utm_source=fb-fb&utm_medium=fb-fb&utm_campaign=fb-fb&linkId=100000011821037 | https://business.linkedin.com/talent-solutions/recruiting-tips/mf/30-behavioral-interview-questions-std | https://business.linkedin.com/talent-solutions/resources/talent-management/5-habits-of-successful-people-leaders |
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by LinkedIn Talent Solutions are successful.
LinkedIn Talent Solutions Creative Analysis:
LinkedIn Talent Solutions placed a Image ad in 2020-04-16-2020-06-18, and got 5178 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.LinkedIn Talent Solutions Top 3 Ads Audience Analysis:
| top1 | top2 | top3 | |
| Country | Philippines,Iceland | Morocco,United Arab Emirates | Morocco |
| Language | English | English | English |
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
LinkedIn Talent Solutions has the best conversion in Philippines,Iceland, and can advertise more in Philippines,Iceland in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.LinkedIn Talent Solutions Top 3 Ads Performance Display
| top1 | top2 | top3 | |
| Ad Time | 2020-04-16-2020-06-18 | 2020-04-15-2020-06-16 | 2020-06-08-2020-06-14 |
| During | 64 days | 63 days | 7 days |
| Like | 5178 | 300 | 43 |
| Share | 872 | 106 | 11 |
| Comment | 71 | 19 | 0 |
Advertising effectiveness is a direct manifestation of advertising. LinkedIn Talent Solutions ‘s Top 1 ad received 5178 likes, 872 shares, 71 comments in just 64 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for LinkedIn Talent Solutions, helping LinkedIn Talent Solutions to grasp the ad data more clearly.