Top Ads on LinkedIn Brasil

LinkedIn Brasil Background Introduction:

Maior rede profissional mundial, conecta os profissionais ao redor do mundo para que sejam mais produtivos e bem sucedidos.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

LinkedIn Brasil has been advertising and marketing on Facebook for many years. And LinkedIn Brasil has placed 17 of ads on the Facebook platform in the last month. In the past few years,LinkedIn Brasil has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for LinkedIn Brasil on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for LinkedIn Brasil. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from LinkedIn Brasil.

BigSpy

1.LinkedIn Brasil Top 3 Ads Basic Understanding

   top1  top2  top3
Name  LinkedIn Brasil  LinkedIn Brasil  LinkedIn Brasil
Page Categories  Public Utility Company  Public Utility Company  Public Utility Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

LinkedIn Brasil Marketing Objectives Analysis: 

LinkedIn Brasil has been operating in Public Utility Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. LinkedIn Brasil best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.LinkedIn Brasil Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Dê voz à sua marca com o #LinkedInStories  LinkedIn Live para empresas e marcas Como se manter conectado com os seus compradores no trabalha remoto 
Ad Copy Text  Aproveite o #LinkedInStories nas Pages e compartilhe a história da sua marca à uma rede profission...  O LinkedIn Live é ideal para aproximar o público do seu negócio. Confira 5 dicas de como tirar pr...  A falta do contato pessoal impacta diretamente a rotina dos times de vendas. Para ajudar nessa adapt...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 103  178  212
Like 3691  96  346

LinkedIn Brasil Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. LinkedIn Brasil Top 1 ads got 3691 likes. LinkedIn Brasil uses a sentence with the finishing touch title: “Dê voz à sua marca com o #LinkedInStories”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. LinkedIn Brasil shared 103 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. LinkedIn Brasil should continue to optimize the ad content.

3.LinkedIn Brasil Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-14-2020-05-23  2020-05-09-2020-05-13  2020-04-28-2020-05-02
Landing Page Link  https://www.facebook.com/linkedinbrasil/videos/784985475242578/  https://www.facebook.com/242855389116782/posts/2953661828036111/   https://www.facebook.com/242855389116782/posts/2932643980137896/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by LinkedIn Brasil are successful.

LinkedIn Brasil Creative Analysis: 

LinkedIn Brasil placed a Video ad in 2020-05-14-2020-05-23, and got 3691 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.LinkedIn Brasil Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  Brazil  Brazil
Language  Portuguese  Portuguese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

LinkedIn Brasil has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.LinkedIn Brasil Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-14-2020-05-23  2020-05-09-2020-05-13  2020-04-28-2020-05-02
During  10 days  5 days 5 days 
Like  3691  96  346
Share  88  4  15
Comment  62  4  9

Advertising effectiveness is a direct manifestation of advertising. LinkedIn Brasil ‘s Top 1 ad received 3691 likes, 88 shares, 62 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for LinkedIn Brasil, helping LinkedIn Brasil to grasp the ad data more clearly.