Top Ads on LinkedIn India

LinkedIn India Background Introduction:

LinkedIn is the world’s largest professional network with over 50 million members in India, and more than 575 million members in over 200 countries and territories.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

LinkedIn India has been advertising and marketing on Facebook for many years. And LinkedIn India has placed 66 of ads on the Facebook platform in the last month. In the past few years,LinkedIn India has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for LinkedIn India on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for LinkedIn India. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from LinkedIn India.

BigSpy

1.LinkedIn India Top 3 Ads Basic Understanding

   top1  top2  top3
Name  LinkedIn India  LinkedIn India  LinkedIn India
Page Categories  Website  Website  Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

LinkedIn India Marketing Objectives Analysis: 

LinkedIn India has been operating in Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. LinkedIn India best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.LinkedIn India Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  We're In It Together  We're In It Together We're In It Together 
Ad Copy Text  Sanchit found a virtual internship to kickstart his career. Find the right opportunities for you on ...  Jagruthi shows us how the learning never stops. Find the right opportunities for you on LinkedIn.  Sanchit found a virtual internship to kickstart his career. Find the right opportunities for you on ...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.linkedin.com  www.facebook.com
CTA    LEARN_MORE  
Text Word Count 109  97  109
Like 5014  3439  21795

LinkedIn India Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. LinkedIn India Top 1 ads got 5014 likes. LinkedIn India uses a sentence with the finishing touch title: “We're In It Together”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. LinkedIn India shared 109 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. LinkedIn India should continue to optimize the ad content.

3.LinkedIn India Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-06-14-2020-06-20  2020-06-10-2020-06-20  2020-06-14-2020-06-20
Landing Page Link  https://www.facebook.com/LinkedInIndia/videos/3940283172710230/  https://www.linkedin.com/feed/news/the-firms-hiring-in-india-4529499/?trk=li_fb_apac-in_brand-bcs_bigbrand_facebook_prof&utm_campaign=bigbrandin&utm_medium=social&utm_source=facebook&utm_content=prof&src=fb-ad&mcid=6605529348864831488&cname=3Q_FB_APAC_BigBrandCampaign_Image_All_IN&camid=23845306446300290&asid=23845306446550290&crname=Story1_image&crid=23845306446600290&placement=Facebook_Mobile_Feed&ends=1&fbclid=IwAR1g937aqm_3os-EBVwYvBH6ArEO7QBl6YbFD0kQ2LbevVndwAOxIDWfvWM   https://www.facebook.com/662506227120162/posts/2949172705120158/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by LinkedIn India are successful.

LinkedIn India Creative Analysis: 

LinkedIn India placed a Video ad in 2020-06-14-2020-06-20, and got 5014 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.LinkedIn India Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  India  India
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

LinkedIn India has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.LinkedIn India Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-20  2020-06-10-2020-06-20  2020-06-14-2020-06-20
During  7 days  11 days 7 days 
Like  5014  3439  21795
Share  14  16  50
Comment  23  47  106

Advertising effectiveness is a direct manifestation of advertising. LinkedIn India ‘s Top 1 ad received 5014 likes, 14 shares, 23 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for LinkedIn India, helping LinkedIn India to grasp the ad data more clearly.