Top Ads on Lily's Garden

Lily's Garden Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Lily's Garden has been advertising and marketing on Facebook for many years. And Lily's Garden has placed 208 of ads on the Facebook platform in the last month. In the past few years,Lily's Garden has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Lily's Garden on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Lily's Garden. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Lily's Garden.

BigSpy

1.Lily's Garden Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Lily's Garden  Lily's Garden  Lily's Garden
Page Categories  App Page  App Page  App Page
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Lily's Garden Marketing Objectives Analysis: 

Lily's Garden has been operating in App Page for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Lily's Garden best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Lily's Garden Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Lily's Garden  Lily's Garden Lily's Garden 
Ad Copy Text  Help Lily to renovate the house  Love builds a happy home  Love builds a happy home
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  itunes.apple.com  itunes.apple.com
CTA  PLAY_GAME  PLAY_GAME  PLAY_GAME
Text Word Count 31  25  25
Like 227  3253  118

Lily's Garden Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Lily's Garden Top 1 ads got 227 likes. Lily's Garden uses a sentence with the finishing touch title: “Lily's Garden”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Lily's Garden shared 31 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is PLAY_GAME.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Lily's Garden should continue to optimize the ad content.

3.Lily's Garden Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-26-2020-06-20  2020-05-10-2020-06-18  2020-04-17-2020-06-18
Landing Page Link  http://itunes.apple.com/app/id1437783446  http://itunes.apple.com/app/id1437783446   http://itunes.apple.com/app/id1437783446

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Lily's Garden are successful.

Lily's Garden Creative Analysis: 

Lily's Garden placed a Video ad in 2020-05-26-2020-06-20, and got 227 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Lily's Garden Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Estonia,Iceland,Slovenia...  Lithuania,Ukraine,Latvia...  Lithuania,Netherlands,Iceland...
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Lily's Garden has the best conversion in Estonia,Iceland,Slovenia..., and can advertise more in Estonia,Iceland,Slovenia... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Lily's Garden Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-26-2020-06-20  2020-05-10-2020-06-18  2020-04-17-2020-06-18
During  26 days  38 days 63 days 
Like  227  3253  118
Share  8  191  4
Comment  4  42  1

Advertising effectiveness is a direct manifestation of advertising. Lily's Garden ‘s Top 1 ad received 227 likes, 8 shares, 4 comments in just 26 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Lily's Garden, helping Lily's Garden to grasp the ad data more clearly.