Top Ads on Ligonier Ministries

Ligonier Ministries Background Introduction:

Our mission, passion and purpose: to help people grow in their knowledge of God and His holiness. Founded by R.C. Sproul, Reformed theology is central to our purpose.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Ligonier Ministries has been advertising and marketing on Facebook for many years. And Ligonier Ministries has placed 59 of ads on the Facebook platform in the last month. In the past few years,Ligonier Ministries has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Ligonier Ministries on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Ligonier Ministries. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Ligonier Ministries.


1.Ligonier Ministries Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Ligonier Ministries  Ligonier Ministries  Ligonier Ministries
Page Categories  Religious Organization  Religious Organization  Religious Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Ligonier Ministries Marketing Objectives Analysis: 

Ligonier Ministries has been operating in Religious Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Ligonier Ministries best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Ligonier Ministries Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Free Download: The Attributes of God  Reformation USB Resource Drive Free Download: The Attributes of God 
Ad Copy Text  For a limited time, download Steven Lawson’s 16-part teaching series, The Attributes of God and ex...  For a limited time, we’ll send you a Reformation USB Resource Drive for a donation of any amount. ...  Theology is not a luxury. It is the very foundation of the Christian life, and without this foundati...
Link Description  “Who you believe God to be—what He is like—is the single most important factor in your life.” —Steven Lawson  Yours For a Donation of Any Amount  “Who you believe God to be—what He is like—is the single most important factor in your life.” —Steven Lawson
Website Link
Text Word Count 295  318  391
Like 239  194  501

Ligonier Ministries Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Ligonier Ministries Top 1 ads got 239 likes. Ligonier Ministries uses a sentence with the finishing touch title: “Free Download: The Attributes of God”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Ligonier Ministries shared 295 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Ligonier Ministries should continue to optimize the ad content.

3.Ligonier Ministries Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-17-2020-06-18  2020-06-09-2020-06-18  2020-04-30-2020-06-17
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Ligonier Ministries are successful.

Ligonier Ministries Creative Analysis: 

Ligonier Ministries placed a Image ad in 2020-06-17-2020-06-18, and got 239 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Ligonier Ministries Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  Romania  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Ligonier Ministries has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Ligonier Ministries Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-18  2020-06-09-2020-06-18  2020-04-30-2020-06-17
During  2 days  10 days 49 days 
Like  239  194  501
Share  63  30  125
Comment  10  14  32

Advertising effectiveness is a direct manifestation of advertising. Ligonier Ministries ‘s Top 1 ad received 239 likes, 63 shares, 10 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Ligonier Ministries, helping Ligonier Ministries to grasp the ad data more clearly.