Top Ads on Lightstruck

Lightstruck Background Introduction:

Lightstruck is a next generation digital utility, installing world class fibre to homes and businesses across Southern Africa.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Lightstruck has been advertising and marketing on Facebook for many years. And Lightstruck has placed 4 of ads on the Facebook platform in the last month. In the past few years,Lightstruck has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Lightstruck on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Lightstruck. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Lightstruck.

BigSpy

1.Lightstruck Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Lightstruck  Lightstruck  Lightstruck
Page Categories  City Infrastructure  City Infrastructure  City Infrastructure
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Lightstruck Marketing Objectives Analysis: 

Lightstruck has been operating in City Infrastructure for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Lightstruck best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Lightstruck Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Lightstruck  Lightstruck Lightstruck 
Ad Copy Text  If you're interested in starting your fibre journey with us, please register your interest!  If you want to activate your fibre connection after network installations are complete in your area,...  Gauteng, also known as “the place of gold,” we at Lightstruck are excited to bring fibre to your...
Link Description  Lightstruck is a next generation digital utility, installing world class fibre to homes and businesses across Southern Africa.  If you want to activate your fibre connection after network installations are complete in your area, contact us at Lightstruck to schedule a Home Drop. To find out more about the fibre packages and deals available from our partner ISP’s, you are welcome to contact any of our service providers. Visit https://bit.ly/2N4aM5M for more.  Gauteng, also known as “the place of gold,” we at Lightstruck are excited to bring fibre to your province! Currently, our fibre neighbourhoods include Soweto and Lenasia. If you are interested in fibre in your area, let us know by registering with us online. Simply go to https://bit.ly/2LRACww, choose your area, and register.
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA  LIKE_PAGE    
Text Word Count 91  335  331
Like 16  104  31

Lightstruck Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Lightstruck Top 1 ads got 16 likes. Lightstruck uses a sentence with the finishing touch title: “Lightstruck”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Lightstruck shared 91 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LIKE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Lightstruck should continue to optimize the ad content.

3.Lightstruck Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-17-2019-04-21  2019-04-20-2019-04-21  2019-04-13-2019-04-15
Landing Page Link  https://www.facebook.com/239695926764639/posts/445891409478422/  https://www.facebook.com/LightstruckFibre/photos/a.243122433088655/439041010163462/?type=3   https://www.facebook.com/239695926764639/posts/439039650163598/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Lightstruck are successful.

Lightstruck Creative Analysis: 

Lightstruck placed a Image ad in 2019-04-17-2019-04-21, and got 16 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Lightstruck Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  South Africa  South Africa  South Africa
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Lightstruck has the best conversion in South Africa, and can advertise more in South Africa in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Lightstruck Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-17-2019-04-21  2019-04-20-2019-04-21  2019-04-13-2019-04-15
During  5 days  2 days 3 days 
Like  16  104  31
Share  0  0  0
Comment  0  0  1

Advertising effectiveness is a direct manifestation of advertising. Lightstruck ‘s Top 1 ad received 16 likes, 0 shares, 0 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Lightstruck, helping Lightstruck to grasp the ad data more clearly.