Top Ads on Lights4fun

Lights4fun Background Introduction:

Hello, we're the light people! Discover our collection of lighting for your home & garden. Fresh finds added weekly.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Lights4fun has been advertising and marketing on Facebook for many years. And Lights4fun has placed 90 of ads on the Facebook platform in the last month. In the past few years,Lights4fun has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Lights4fun on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Lights4fun. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Lights4fun.

BigSpy

1.Lights4fun Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Lights4fun  Lights4fun  Lights4fun
Page Categories  Company  Company  Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Lights4fun Marketing Objectives Analysis: 

Lights4fun has been operating in Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Lights4fun best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Lights4fun Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Lights4fun.de  Lights4fun.de Ready to explore?  
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  www.lights4fun.de  www.lights4fun.de  www.lights4fun.de
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 0  0  0
Like 0  0  0

Lights4fun Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Lights4fun Top 1 ads got 0 likes. Lights4fun uses a sentence with the finishing touch title: “Lights4fun.de”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Lights4fun shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Lights4fun should continue to optimize the ad content.

3.Lights4fun Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-06-19-2020-06-20  2020-01-13-2020-06-20  2020-06-04-2020-06-20
Landing Page Link  https://www.lights4fun.de/collections/gartenlichter-fur-unter-20  https://www.lights4fun.de/collections/innen-kinderzimmerlampen   https://www.lights4fun.de/collections/aussen-gartenbeleuchtung

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Lights4fun are successful.

Lights4fun Creative Analysis: 

Lights4fun placed a Carousel ad in 2020-06-19-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Lights4fun Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Germany  Germany  Germany
Language  French  French  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Lights4fun has the best conversion in Germany, and can advertise more in Germany in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Lights4fun Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-19-2020-06-20  2020-01-13-2020-06-20  2020-06-04-2020-06-20
During  2 days  160 days 17 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Lights4fun ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Lights4fun, helping Lights4fun to grasp the ad data more clearly.