Top Ads on Lightailing

Lightailing Background Introduction:

Lightailing not only offer all-in-one custom-designed lighting kit for specific Lego® sets, but also a new range of accessories for your creations.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Lightailing has been advertising and marketing on Facebook for many years. And Lightailing has placed 99 of ads on the Facebook platform in the last month. In the past few years,Lightailing has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Lightailing on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Lightailing. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Lightailing.

BigSpy

1.Lightailing Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Lightailing  Lightailing  Lightailing
Page Categories  Lighting Store  Lighting Store  Lighting Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Lightailing Marketing Objectives Analysis: 

Lightailing has been operating in Lighting Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Lightailing best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Lightailing Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Light Kit For Tree House 21318  Light Kit For 1989 Batmobile 76139 Light Kit For 1989 Batmobile 76139 
Ad Copy Text  ????????The perfect gift for your Lego set! Over 400 Light Kits For your loved Lego. Shop Lightaili...  no setting  no setting
Link Description  N/A  Light kit & Free Shipping  Light kit & Free Shipping
Website Link  www.lightailing.com  www.lightailing.com  www.lightailing.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 130  0  0
Like 0  0  0

Lightailing Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Lightailing Top 1 ads got 0 likes. Lightailing uses a sentence with the finishing touch title: “Light Kit For Tree House 21318”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Lightailing shared 130 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Lightailing should continue to optimize the ad content.

3.Lightailing Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-03-22-2020-04-25  2020-04-13-2020-04-15  2020-04-13-2020-04-15
Landing Page Link  https://www.lightailing.com/products/lightailing-light-kit-for-tree-house-21318?variant=31046829801524&fbclid=IwAR0DirSw3Dc5y7EDuk41Tv4E8oFJlQyqoPqZWKBaun3xiTpGk3gr2UrYgJo  https://www.lightailing.com/products/briksmax-light-kit-for-1989-batmobile-76139   https://www.lightailing.com/products/briksmax-light-kit-for-1989-batmobile-76139

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Lightailing are successful.

Lightailing Creative Analysis: 

Lightailing placed a Carousel ad in 2020-03-22-2020-04-25, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Lightailing Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Germany  Germany
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Lightailing has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Lightailing Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-22-2020-04-25  2020-04-13-2020-04-15  2020-04-13-2020-04-15
During  35 days  3 days 3 days 
Like  0  0  0
Share  16  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Lightailing ‘s Top 1 ad received 0 likes, 16 shares, 0 comments in just 35 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Lightailing, helping Lightailing to grasp the ad data more clearly.