Top Ads on LightInTheBox

LightInTheBox Background Introduction:

Visit us for the best in fashion, home and garden, and health and beauty! www.lightinthebox.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

LightInTheBox has been advertising and marketing on Facebook for many years. And LightInTheBox has placed 927 of ads on the Facebook platform in the last month. In the past few years,LightInTheBox has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for LightInTheBox on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for LightInTheBox. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from LightInTheBox.

BigSpy

1.LightInTheBox Top 3 Ads Basic Understanding

   top1  top2  top3
Name  LightInTheBox  LightInTheBox  LightInTheBox
Page Categories  E-commerce Website  Retail Company  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

LightInTheBox Marketing Objectives Analysis: 

LightInTheBox has been operating in E-commerce Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. LightInTheBox best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.LightInTheBox Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Limited Time Offer,Low Price  Wolrdwide Shipping Extra 10% OFF Code: BLACK29 
Ad Copy Text  Meet your dress Order here ➡ https://bit.ly/3ersNbt Chic, trendy and elegant ????  Casual Plus Size Dresses Up to 50% Off ChicComfy Ladies Get Yourshttps://bit.ly/3gEmfYZ  We Always Need One More Dress 2000+ styles for your selection✨✨ Find your favoriteshttps://bit.l...
Link Description  worldwdie delivery  Summer Must-have Casual Style  Warehouse in USA & Europe
Website Link  www.lightinthebox.com  www.lightinthebox.com  www.lightinthebox.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 84  87  109
Like 4203  9264  8548

LightInTheBox Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. LightInTheBox Top 1 ads got 4203 likes. LightInTheBox uses a sentence with the finishing touch title: “Limited Time Offer,Low Price”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. LightInTheBox shared 84 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. LightInTheBox should continue to optimize the ad content.

3.LightInTheBox Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-28-2020-06-20  2020-06-01-2020-06-20  2020-06-04-2020-06-20
Landing Page Link  https://www.lightinthebox.com/defenceverify.php  https://www.lightinthebox.com/defenceverify.php   https://www.lightinthebox.com/defenceverify.php

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by LightInTheBox are successful.

LightInTheBox Creative Analysis: 

LightInTheBox placed a Image ad in 2020-05-28-2020-06-20, and got 4203 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.LightInTheBox Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Estonia,Latvia  Portugal,Israel  Canada,Israel
Language  N/A  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

LightInTheBox has the best conversion in Estonia,Latvia, and can advertise more in Estonia,Latvia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.LightInTheBox Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-28-2020-06-20  2020-06-01-2020-06-20  2020-06-04-2020-06-20
During  24 days  20 days 17 days 
Like  4203  9264  8548
Share  435  1615  1043
Comment  108  469  179

Advertising effectiveness is a direct manifestation of advertising. LightInTheBox ‘s Top 1 ad received 4203 likes, 435 shares, 108 comments in just 24 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for LightInTheBox, helping LightInTheBox to grasp the ad data more clearly.