Top Ads on Lig-Lig

Lig-Lig Background Introduction:

Fanpage oficial do Lig-Lig, recheada de novidades e com o sabor da verdadeira comida chinesa.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Lig-Lig has been advertising and marketing on Facebook for many years. And Lig-Lig has placed 127 of ads on the Facebook platform in the last month. In the past few years,Lig-Lig has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Lig-Lig on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Lig-Lig. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Lig-Lig.

BigSpy

1.Lig-Lig Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Lig-Lig  Lig-Lig  Lig-Lig
Page Categories  Chinese Restaurant  Sports  Internet Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  wordpress

Lig-Lig Marketing Objectives Analysis: 

Lig-Lig has been operating in Chinese Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Lig-Lig best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Lig-Lig Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Promoção: 2 pratos pelo preço de 1  Renkli dünya Internet Fibra Óptica R$89,90 
Ad Copy Text  No Lig-Lig a promoção é em dobro! Confira os quatro pratos que separamos para você comer mais e ...  Kazanmak istiyorsaniz .beni takip edin  no setting
Link Description  N/A    Assine a melhor Internet da região!
Website Link  www.liglig.com.br  www.facebook.com  clig.com.br
CTA  LEARN_MORE  LIKE_PAGE  SUBSCRIBE
Text Word Count 216  38  0
Like 9  718  0

Lig-Lig Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Lig-Lig Top 1 ads got 9 likes. Lig-Lig uses a sentence with the finishing touch title: “Promoção: 2 pratos pelo preço de 1”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Lig-Lig shared 216 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Lig-Lig should continue to optimize the ad content.

3.Lig-Lig Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-15-2020-06-17  2020-05-30-2020-05-31  2020-04-03-2020-05-29
Landing Page Link  http://www.liglig.com.br/promocoes  https://www.facebook.com/sprlg2/?_sref_=133624178308511&refid=28&_ft_=adid.6184194865408%3Aqid.6833059439366783380%3Amf_story_key.5663338751995413992%3Ais_sponsored.1%3Aei.AI%40AQLC-ARWH9UnR4yN-T_hk10ZWBXN1L1S4NGKCAYTqJB7j_QuOr0dpXUX3QuscK7Fuv_XBXf6hgCJ9PGlWlZPnHd3%3Atop_level_post_id.133624174975178%3Acontent_owner_id_new.109316674072595%3Apage_id.109316674072595%3Asrc.22%3Astory_location.5%3Astory_attachment_style.share%3Aview_time.1590945304%3Afilter.h_nor%3Atds_flgs.3%3Aactrs.109316674072595%3Apage_insights.%7B%22109316674072595%22%3A%7B%22page_id%22%3A109316674072595%2C%22page_id_type%22%3A%22page%22%2C%22actor_id%22%3A109316674072595%2C%22dm%22%3A%7B%22isShare%22%3A1%2C%22originalPostOwnerID%22%3A0%7D%2C%22psn%22%3A%22EntStatusCreationStory%22%2C%22post_context%22%3A%7B%22object_fbtype%22%3A266%2C%22publish_time%22%3A1590907522%2C%22story_name%22%3A%22EntStatusCreationStory%22%2C%22story_fbid%22%3A%5B133624174975178%5D%7D%2C%22role%22%3A1%2C%22sl%22%3A5%2C%22targets%22%3A%5B%7B%22actor_id%22%3A109316674072595%2C%22page_id%22%3A109316674072595%2C%22post_id%22%3A133624174975178%2C%22role%22%3A1%2C%22share_id%22%3A0%7D%5D%7D%7D&__tn__=C-R   https://clig.com.br/residencial/internet-fibra/?utm_source=face-insta&utm_medium=cpc&utm_campaign=internet

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Lig-Lig are successful.

Lig-Lig Creative Analysis: 

Lig-Lig placed a Video ad in 2020-06-15-2020-06-17, and got 9 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Lig-Lig Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  N/A  Brazil
Language  Portuguese  N/A  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Lig-Lig has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Lig-Lig Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-17  2020-05-30-2020-05-31  2020-04-03-2020-05-29
During  3 days  2 days 57 days 
Like  9  718  0
Share  1  0  0
Comment  0  14  0

Advertising effectiveness is a direct manifestation of advertising. Lig-Lig ‘s Top 1 ad received 9 likes, 1 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Lig-Lig, helping Lig-Lig to grasp the ad data more clearly.