Top Ads on Lifeword

Lifeword Background Introduction:

The Media Ministry of the Baptist Missionary Association of America

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Lifeword has been advertising and marketing on Facebook for many years. And Lifeword has placed 41 of ads on the Facebook platform in the last month. In the past few years,Lifeword has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Lifeword on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Lifeword. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Lifeword.

BigSpy

1.Lifeword Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Lifeword  Lifeword  Lifeword
Page Categories  Religious Organization  Religious Organization  Religious Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Lifeword Marketing Objectives Analysis: 

Lifeword has been operating in Religious Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Lifeword best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Lifeword Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Longing For A Better Country  No Parking! - English LS Do You Have Ears To Hear? - English LS 
Ad Copy Text  Longing For A Better Country lifeword.org June 16, 2020 Text the word 'lifeword' to 33222 to stay u...  No Parking! lifeword.org June 9, 2020 Text the word 'lifeword' to 33222 to stay updated about the m...  Do You Have Ears To Hear? lifeword.org June 4, 2020 Text the word 'lifeword' to 33222 to stay updat...
Link Description  N/A  N/A  N/A
Website Link  www.lifeword.org  www.lifeword.org  www.lifeword.org
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 233  215  229
Like 212  304  745

Lifeword Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Lifeword Top 1 ads got 212 likes. Lifeword uses a sentence with the finishing touch title: “Longing For A Better Country”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Lifeword shared 233 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Lifeword should continue to optimize the ad content.

3.Lifeword Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-15-2020-06-17  2020-06-08-2020-06-11  2020-06-03-2020-06-06
Landing Page Link  https://lifeword.org/  https://lifeword.org/   https://lifeword.org/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Lifeword are successful.

Lifeword Creative Analysis: 

Lifeword placed a Video ad in 2020-06-15-2020-06-17, and got 212 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Lifeword Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  Philippines  N/A
Language  English  Filipino  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Lifeword has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Lifeword Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-17  2020-06-08-2020-06-11  2020-06-03-2020-06-06
During  3 days  4 days 4 days 
Like  212  304  745
Share  43  53  128
Comment  12  13  29

Advertising effectiveness is a direct manifestation of advertising. Lifeword ‘s Top 1 ad received 212 likes, 43 shares, 12 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Lifeword, helping Lifeword to grasp the ad data more clearly.