Top Ads on Lifebuoy

Lifebuoy Background Introduction:

The Lifebuoy social mission is to bring safety, security and health to 5 billion people through the active promotion of handwashing with soap.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Lifebuoy has been advertising and marketing on Facebook for many years. And Lifebuoy has placed 291 of ads on the Facebook platform in the last month. In the past few years,Lifebuoy has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Lifebuoy on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Lifebuoy. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Lifebuoy.


1.Lifebuoy Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Lifebuoy  Lifebuoy  Lifebuoy
Page Categories  Product/Service  Health/Beauty  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Lifebuoy Marketing Objectives Analysis: 

Lifebuoy has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Lifebuoy best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Lifebuoy Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Photos de la publication de Lifebuoy Vietnam  হাত ধোয়া শেখো লাইফবয়-এর সাথে Learn More 
Ad Copy Text  MÌNH LẠC QUAN VỪA ĐỦ, CHỚ ĐỂ THÀNH CHỦ QUAN Đợi đến khi thấy cái bóng tr...  -  Washing hands with soap and water or the use of an alcohol-based sanitizer is one of the WHO recomme...
Link Description  N/A  আপনার সুরক্ষিত হাতেই সুরক্ষিত দেশ  N/A
Website Link
Text Word Count 832  250  244
Like 29495  41071  108

Lifebuoy Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Lifebuoy Top 1 ads got 29495 likes. Lifebuoy uses a sentence with the finishing touch title: “Photos de la publication de Lifebuoy Vietnam”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Lifebuoy shared 832 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Lifebuoy should continue to optimize the ad content.

3.Lifebuoy Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-06-17-2020-06-20  2020-05-08-2020-06-18  2020-06-15-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Lifebuoy are successful.

Lifebuoy Creative Analysis: 

Lifebuoy placed a Image ad in 2020-06-17-2020-06-20, and got 29495 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Lifebuoy Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Vietnam  Bangladesh  Oman
Language  Spanish  Bengali  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Lifebuoy has the best conversion in Vietnam, and can advertise more in Vietnam in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Lifebuoy Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-20  2020-05-08-2020-06-18  2020-06-15-2020-06-18
During  4 days  42 days 4 days 
Like  29495  41071  108
Share  235  3398  6
Comment  69  779  0

Advertising effectiveness is a direct manifestation of advertising. Lifebuoy ‘s Top 1 ad received 29495 likes, 235 shares, 69 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Lifebuoy, helping Lifebuoy to grasp the ad data more clearly.