Top Ads on LifeWays

LifeWays Background Introduction:

If you are in crisis, experiencing suicidal thoughts, or need immediate help, please do not post on our Facebook page. Call our Access & Crisis Center 24/7 at (800) 284-8288.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

LifeWays has been advertising and marketing on Facebook for many years. And LifeWays has placed 4 of ads on the Facebook platform in the last month. In the past few years,LifeWays has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for LifeWays on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for LifeWays. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from LifeWays.

BigSpy

1.LifeWays Top 3 Ads Basic Understanding

   top1  top2  top3
Name  LifeWays  LifeWays  LifeWays
Page Categories  Crisis Prevention Center  Medical & Health  Medical & Health
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

LifeWays Marketing Objectives Analysis: 

LifeWays has been operating in Crisis Prevention Center for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. LifeWays best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.LifeWays Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Anonymous Mental Health Screening  East San Jose PACE Center Open House and Health Fair 30th Street PACE Center Open House and Resource Fair 
Ad Copy Text  no setting  You are invited to our Health Fair and Open House! Tour our newest On Lok Lifeways PACE Center and m...  You are invited to our Resource Fair and Open House! On Lok Lifeways PACE Program provides seniors m...
Link Description  N/A  Causes  Causes
Website Link  screening.mentalhealthscreening.org  www.facebook.com  www.facebook.com
CTA    EVENT_RSVP  EVENT_RSVP
Text Word Count 0  481  151
Like 0  0  0

LifeWays Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. LifeWays Top 1 ads got 0 likes. LifeWays uses a sentence with the finishing touch title: “Anonymous Mental Health Screening”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. LifeWays shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. LifeWays should continue to optimize the ad content.

3.LifeWays Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-01-2020-04-12  2019-04-10-2019-04-26  2019-04-10-2019-04-26
Landing Page Link  https://screening.mentalhealthscreening.org/lifewayscmh  https://www.facebook.com/events/402482577206158/   https://www.facebook.com/205168262874740/posts/2338101559581389/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by LifeWays are successful.

LifeWays Creative Analysis: 

LifeWays placed a Image ad in 2020-04-01-2020-04-12, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.LifeWays Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

LifeWays has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.LifeWays Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-01-2020-04-12  2019-04-10-2019-04-26  2019-04-10-2019-04-26
During  12 days  17 days 17 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. LifeWays ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for LifeWays, helping LifeWays to grasp the ad data more clearly.